launches new self-service audio advertising platform – Campaign Middle East

Next Broadcast Media announced the launch of, a self-service audio ad manager that enables businesses to schedule, launch and manage audio ads on a single dashboard. will serve brands in the United Arab Emirates, Saudi Arabia and other countries around the world, making managing audio campaigns as easy as a social media campaign.

Founder of Next Broadcast Media, Adel Saadi says, “Next Broadcast Media is an audio-only company and we are committed to making audio advertising affordable, accessible and effective, for every business. This is exactly what is designed for; it’s a platform where our customers can access and control inventory of all major music, podcast, internet radio and gaming platforms. is one of the first programmatic self-service infrastructures for audio, which dynamically inserts audio spots into podcasts, music on demand and web radios; in real time. Dashboard functionality includes creation, planning, optimization, and reporting. This tool is a particularly positive initiative for SMEs and startups in the region who face multiple barriers to enter audio advertising.

Adel says, “There is phenomenal growth in audio advertising, but there are many barriers that compromise access – time and budget are the most common due to the minimal media resources and spend required. With, we are transforming this process. Instead of weeks, $ 5,000 minimum investment, and low campaign control – now it’s just 5 minutes, $ 250 minimum spend, and full campaign control. It is a game changer for small, growing businesses ”.

Why access to audio advertising is transformative for SMEs

  • On average, audio is 4 times more profitable to trigger online searches than other media combined. Brand browsing is increased by 52% after listeners hear audio ads.
  • Audio increases brand improvement – top performers hitting rates 12 times higher than other media. Web-centric businesses do best in this category.
  • The audio triggers immediate action. Research shows that more than half of boosted browsing occurs within 24 hours of exposure to an ad.
  • Audio ads are very creative and rewarding opportunities to present a brand’s story.

Next Broadcast Media is the only UAE-based programmatic audio advertising specialist. For the launch of, they partnered with leading local and global platforms and networks to give brands and agencies access to a vast inventory and broad targeting options. , all in one place. It is currently the only self-service platform that offers commercials for the best podcast platforms as well as the best music platforms.

“ will help advertisers reach more targeted niche audiences at scale. Our priority was to integrate a range of key partners to provide inventory across a range of shows, platforms, networks and devices. We’re proud to launch with major networks, as well as self-service exclusivity with the best regional podcast networks already available through Next Broadcast Media. continues Adel.

Audio ad management technology was created by Next Broadcast Media and designed to give the advertiser full control, including where the ads appear and the listeners they reach, increasing the security of the broadcast. Brand. The dashboard front-end for campaign setup, monitoring, and reporting is easy to understand, smartphone-accessible, and as familiar as top social media self-service ad managers.

Adel says, “Audio is a growing medium but still new enough that it is becoming a new advertising channel for many companies. The dashboard is designed to have the familiarity of other commonly used ad managers and to be simple to use, to alleviate the hesitations of new channel users. is live now and registration is free. Visit


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