App Store: Apple makes mini concessions to Amazon, Netflix and Co.

Small victory for application providers: in the global conflict over the framework conditions for Apple’s App Store, the iPhone manufacturer will at least adapt to multimedia application providers. Following an agreement between Apple and the Japan Fair Trade Commission (JFTC), companies such as Netflix, Amazon and Spotify – but also smaller media publishers and e-book providers – will be able to use apps for iPhone and iPad to their customers for the first time a link to create a paid account to offer. This was previously banned so that Apple’s 30% share of first-year subscription sales or other in-app sales would not be circumvented.

The change marks Apple’s second concession to regulators and app developers in a week. Last Friday, in a comparison, Apple first gave small developers the ability to send app users specific subscription information outside of the App Store if they have their contact details. However, this should not happen in the app itself, but should run outside the app, for example via email. A reference to cheaper subscriptions on the web, for example, remains prohibited in the applications themselves (or via push message) so as not to undermine Apple’s in-app payment interface.

Apple requires application vendors to share sales, which is a minimum of 15%. The lower rate is due for some video applications, subscriptions after the first year, and for developers with relatively low sales, otherwise it is 30%. So far, the group has tried to prevent developers from directing their users to payment alternatives. The agreement with the JFTC now concerns “reading apps”. These are applications allowing the consumption of content or subscriptions previously purchased to magazines, newspapers, books, audio, music and video content, but which do not contain in-app sales because the suppliers do not wish to deduct from Apple commission. More and more large suppliers had decided to take this step.

The agreement in Japan will take effect worldwide in early 2022. The compromise with the JFTC does not explicitly refer to game applications and therefore will not resolve the ongoing dispute with game developer Epic. Epic boss Tim Sweeney demanded on Twitter that Apple open up its operating system for iPhone iOS in terms of hardware, stores, payment methods and services and allow competition. “Instead, they literally recalculate every day divide and conquer, hoping to get away with most of their attachment practices.”

No more Macs and me

No more Macs and me

Apple’s app store system is under attack. The European Commission accuses the group of unfair competition in the sector with music streaming applications such as Spotify. With a lawsuit in the United States, Epic wants to ensure that it and other vendors can operate their own app stores on the iPhone bypassing Apple. Apple emphasizes that the App Store is a lucrative platform for app developers and at the same time protects users against attempted fraud. More recently, a state broke the App Store monopoly for the first time – South Korea will require alternative payment options in apps by law in the future. This also applies to the Google Play Store. (with dpa material) /


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