As part of its new guidelines for the App store, Apple announced that it will allow developers to sell NFTs in apps and games. Despite limitations and fees Apple attaches to certain types of NFTs, this is a big deal because as the founder of the DigiDaigaku NFT project Gabriel Leydon tweeted, “…this could put an ETH wallet in every mobile game integrating 1B+ players!”
AppleNew NFT policy from
Users can now sell and trade NFTs through a number of apps available on the Apple App Store. Apps that store or display NFTs may be down Apple‘s rules before this decision. In September 2021Gnosis Safe, a crypto wallet that helps users manage and even sell digital assets on Ethereum, had been offering its app in the store for several months when it received notice from Apple that “the applications that access, whether it is a simple storage or a market, are not appropriate for the App store. We suggest you remove this feature from your app.”
Developers can now sell NFTs with Appleapproval. However, the company imposes the same monetization structure on NFT sales as on other App store purchases: 30% commission from app developers who earn more $1 million each year through App Store and 15% from small sellers. Apple indicates that apps can list, create and transfer NFTs and provide a mechanism for users to view their NFT collections as long as they do not unlock game features or additional features in the app. Apps can also promote other NFT offers as long as they don’t provide external links or buy media that circumvent Applepayment system.
Although it is one of the largest technology companies in the world, the Cupertino giant has done little to embrace blockchain technology, and its products are criticized for being too closed. This new development indicates that, although progress is slow, Apple prepares for blockchain technology and its applications.
AppleThe 30% solution remains controversial
AppleThe hefty commission tag has drawn criticism from the global crypto community and set contrasts with several other NFT markets. OpenSea and Magical Eden commissions hover around 5%; others have kept their transaction cost threshold as low as 2.5%.
Technology blogger Florian Muller called AppleThe “app tax” on NFT sales is “abusive but consistent”, adding that the actual costs to developers can often exceed the 30% commission cited when referring to the App storeas some geographic regions are subject to fees of up to approximately 35% in addition to other fees applied to serving ads on the Search Network.
Persistent Apple critic, CEO of Epic Games Tim Sweeneyalso tweeted that Apple “crushes” another fledgling technology that “could rival its grotesquely overpriced in-app payment service,” and that AppleExorbitant fees could stifle the entire NFT industry.
AppleCommission policy is the basis of Epic Games’ lawsuit against Applewhich has been going on since 2020. The video game publisher sued Apple for not allowing him to use his payment platform instead of the App Store in-app purchases and for taking a 30% discount.
Challenges with the secondary market
magic edenlargest marketplace Solana NFT, also needed clarification on the move, refusing in-app trading support after hearing intense cost demands from Apple. “Our application remains available in the App store as a presentation tool magic eden lists and mints, but it has no commercial support”, a magic eden said the spokesperson.
Secondary sales of NFT are also problematic. magic eden and OpenSea, for example, generally charge a commission of no more than 5%.
“In this case, if a collector wishes to purchase an NFT through the Magic Eden or OpenSea app on an iPhone, the seller will only receive 70% of the purchase price,” Blockwork explained. “And the market is unlikely to be interested in making up the difference.”
AppleThe decision to allow NFT sales at its standard premium is a significant hurdle for NFT startups. Several startups have complained about the rules Apple allegedly imposes, and that the fees make using the App Store difficult to justify.
While a court ruling last year required that Apple allow links to off-platform payment channels, this may not be relevant for NFT trading because Apple does not accept cryptocurrency payments. All item listings are in dollars and are paid in fiat. NFT markets face the challenge of building additional infrastructure to support AppleNFT’s payment system and dollar prices are constantly changing due to the volatility of cryptocurrencies.
Few blockchains can scale to meet AppleUser base of
But not all Web3 companies hesitated to Applethe policy of. Some see benefits AppleNFT’s acceptance of because the market and Web3 applications available in its store have the potential to achieve mass adoption. In addition, a 30% commission for Apple is better than being banned from App store absolutely.
Apple can attract hundreds of millions or even billions of people to NFTs and crypto by validating crypto and NFTs. The gaming industry, which currently has around 4 billion online players, is another sector that could generate significant commissions. Current estimates are that less than 100,000 people play cryptocurrency games, so integration into iOS apps could attract thousands or millions of new users.
Applethe decision to allow developers to sell NFTs in its App store can be a bad omen. Apple has traditionally been very protective of how its platforms are used, and the move could be interpreted as a sign that it is starting to loosen restrictions and open up to other types of apps and services. Everything from blockchain-based games to decentralized social networks could fall into this category.
This news was interpreted as the exploitation of an emerging industry as well as the green light for Web3 applications to leave the exclusive domain of Android. The truth is, it’s both. While this may not be the most significant development in the crypto space, it does show that Apple believes in technology and wants to advance it. Finally, it remains to be seen how AppleThe decision of will impact the nascent ecosystem of crypto applications and the blockchain industry. For example, gaming can now find a niche within the expanding ecosystem as developers are encouraged to create more diverse games and users are willing to invest more time and money in the blockchain world.
This new allocation for NFTs represents an important step towards decentralizing digital data for a company that has long been obsessed with protecting its bottom line. It also demonstrates that Apple take note of what the blockchain offers.
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