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The adverts are shown on Sony Liv during the first Test match between England and New Zealand.
New Delhi:
Two adverts for Layer’r Shot body spray were slammed by social media users today saying it ‘promotes rape’.
One of the ads features four men in a store having a conversation. When they spot the last remaining bottle of the Layer’r perfume, they discuss who will take the “shot” as they are four and only one. But during this conversation, instead of the body spray, a woman is shown in the ad. The woman even turns around, angry at the four men because she thinks they are talking about her.
How these kind of ads are endorsed, sick and downright disgusting. East @layerr_shot full of perverts? Second ad with such disgusting content from Shot.@monikamanchandapic.twitter.com/hMEaJZcdmR
— Rishita💝 (@RishitaPrusty_) June 3, 2022
The second announcement begins with a couple in a bedroom. Four of the guy’s friends walk into the room and ask the girl a rude question. The ad then reveals that the friends were just asking if they could use the shot scent kept in the room.
Couldn’t find the ad online but here it is, apparently playing during the game. I haven’t seen it until @hitchwriter showed it to me
Who really are the people making these ads? pic.twitter.com/zhXEaMqR3Q
— Pigeon definitely exhausted (@monikamanchanda) June 3, 2022
Several users on Twitter called the brand scary and promotes rape.
“How are these kind of ads endorsed, sick and downright disgusting. Is @layerr_shot full of perverts?” wrote one user.
“Whoever imagined, wrote, produced, acted on and approved the new Layer’r Shot ads, shame on all of you,” another Twitter user wrote.
“@layerr_shot is running these ads. They perpetuate rape culture. Sony Liv please stop running these #Layershot ads,” another Twitter user said.
Another user wrote, “There must be regulations for ads man. This Shot deo ad is just disgusting actually. Even though I knew it was an ad and it wouldn’t happen. Fear for a second that I felt was real. Imagine doing a commercial about the fears of millions of women,”
There must be rules for ads, man. This Shot deo ad is just gross actually. Even though I knew it was a commercial and it wouldn’t happen. The one second fear I felt was real. Imagine advertising about the fears of millions of women! WTF!
— Pigeon definitely exhausted (@monikamanchanda) June 3, 2022
Layer Shot’s announcement on @SonyLIV should be banned. What a scary advertisement and promotion of rape.
— Kunnal (@iamnowayfunnyy) June 3, 2022
The adverts are shown on Sony Liv during the first test match between England and New Zealand.
