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Reba McEntire speaks out after political fundraiser falsely advertises her name

Reba McEntire responded after being announced as attending an upcoming fundraiser for South Dakota Governor Kristi Noem, telling fans on Instagram on Friday June 11 that she never planned to be a part of the event. “Last night an invitation to a political fundraiser with my name was sent without …

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5 reasons to put your money in PR instead of advertising

As a small business owner, entrepreneur, new marketing manager of a successful business, you might be wondering how to grow the business and get the most out of your marketing budget. With a budget of $ 50,000, $ 5,000 or even $ 500 for the year, you may be wondering… …

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Howard ‘Tom’ Thompson, 89, Led Darien Senior Men’s Association, active volunteer, publicity manager

Howard “Tom” Thompson passed away on May 29th. He was 89 years old. Howard Thompson, 89, died on May 29. His funeral will be private and will take place in August. Born in Oak Park, Illinois, Tom spent his childhood in New Canaan and eventually raised his family in Darien. …

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Google Changes Global Advertising Practices With Groundbreaking Antitrust Laws

Google has said it will make changes to its global advertising business to avoid abusing its control by succumbing for the first time to antitrust pressure in a groundbreaking reconciliation with French authorities. The contracts with the French competition monitoring authorities rebalanced the power over advertising in favor of publishers …

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Coca-Cola sued for misleading advertising over sustainability claims

In a lawsuit filed against the company Friday, Earth Island Institute, which publishes the Newspaper, alleges that Coca-Cola’s sustainability-focused statements amount to greenwashing or, in legal terms, false and misleading advertising. He stresses that despite intensive marketing of its so-called green image, the company is the number one generator of …

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Investors call for ethical approach to facial recognition technology

Business A group of 50 investors with more than $ 4.5 trillion in assets are calling on companies involved in the development and use of facial recognition technology, such as Amazon and Facebook, to do so ethically. FILE PHOTO: Visitors check their phones behind screens advertising facial recognition software during …

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Former ASCI General Secretary Shweta Purandare Launches Advisory Service

NEW DELHI: Shweta Purandare, former secretary general of the advertising industry regulator Advertising Standards Council of India (ASCI), on Monday announced the launch of an in-store advisory service called Tap-a-Gain for advertisers, agencies and small business owners to help their advertising communication is correct and compliant with regulations. He will …

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Tennessee Titans star Derrick Henry was better than advertised in 2021

Every time the Tennessee Titans star is back Derrick Henri is mentioned, there are always about two or three conversations that immediately follow. Fans whether or not they’re Titans fans normally say he’s the best running back in the game today. No one in their right mind would dispute that …

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The future of digital audio advertising is dialogue

Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology introduces a model that benefits both audio publishers, advertisers and consumers. Marketing Technology News: Avtex wins 2021 Pandemic Technological Innovation Award Traditional audio marketing affects audiences based on …

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