Advertise – Tempo Visuel Wed, 25 May 2022 00:23:58 +0000 en-US hourly 1 Advertise – Tempo Visuel 32 32 Interactive Advertising Market Size and Forecast Wed, 25 May 2022 00:23:58 +0000

New Jersey, USA – Interactive Advertising Market The 2022-2029 report has been prepared based on an in-depth market analysis with input from industry experts. The Interactive Advertising market study sheds light on the significant growth momentum that is expected to prevail during the assessment period 2022-2029. The study offers statistics on key segments in important geographies, along with detailed mapping of the global competitive landscape. Additionally, the market report tracks global interactive advertising sales in over 25 high-growth markets, while analyzing the impact COVID-19 has had on the current industry and the interactive advertising sector in particular.

Main Drivers and Obstacles:

High impact factors and drivers have been studied in the Interactive Advertising market report to help readers understand the overall development. Additionally, the report includes constraints and challenges that can be stumbling blocks in the players’ path. This will help users to be attentive and make informed decisions related to business. Specialists also focused on future business prospects.

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In its latest report, Verified Market Reports offers a comprehensive overview of the Interactive Advertising market with a focus on key dynamics including drivers, restraints, opportunities, trends and detailed information on market structure interactive advertising. Sales of interactive advertising market across the globe will increase with the increasing adoption of R&D activities and advanced technologies. With the outbreak of COVID-19, businesses have become heavily dependent on digital platforms for their survival.

Top Key Players in Interactive Advertising Market Research Report:

Gray Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather, BBDO, Crispin Porter + Bogusky, The Martin Agency, Deutsch, Droga5, Mullen Advertising

Key Segments Covered in the Interactive Advertising Market – Industry Analysis by Types, Applications and Regions:

Interactive Advertising Market – Type Outlook (Revenue, USD Million, 2017 – 2029)

• Interactive online advertising
• Offline Interactive Advertising

Interactive Advertising Market – Application Outlook (Revenue, USD Million, 2017 – 2029)

• Retail and consumer goods
• IT and telecommunications
• Media and entertainment
• Travel
• Transportation
• Supply chain and logistics
• Health care
• Energy and Electricity and Utilities

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Scope of the Interactive Advertising Market Report

UNITY Value (million USD/billion)
SECTORS COVERED Types, applications, end users, and more.
REPORT COVER Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
BY REGION North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE Free report customization (equivalent to up to 4 analyst business days) with purchase. Added or changed country, region and segment scope.

Regional Analysis of the Interactive Advertising Market:

The Interactive Advertising Market research report details current market trends, development outline, and several research methodologies. It illustrates the key factors that directly manipulate the market, for example, production strategies, development platforms, and product portfolio. According to our researchers, even minor changes in product profiles could lead to huge disruptions in the factors mentioned above.

➛ North America (United States, Canada and Mexico)
➛ Europe (Germany, France, United Kingdom, Russia and Italy)
➛ Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
➛ South America (Brazil, Argentina, Colombia, etc.)
➛ Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria and South Africa)

What insights does the Interactive Advertising market report provide readers?

➜ Fragmentation of interactive advertising based on product type, end use and region
➜ Comprehensive assessment of upstream raw materials, downstream demand and current market landscape
➜ Collaborations, R&D projects, acquisitions and product launches of each Interactive Advertising player
➜ The various regulations imposed by governments on the consumption of Interactive Advertising in detail
➜ Impact of modern technologies, such as big data and analytics, artificial intelligence and social media platforms on interactive advertising

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About Us: Verified Market Reports

Verified Market Reports is a leading global research and advisory company serving over 5000 global clients. We provide advanced analytical research solutions while delivering information-enriched research studies.

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JCDecaux launches Australia’s first digital outdoor advertising e-learning platform Sun, 22 May 2022 23:44:26 +0000

Display media company JCDecaux has officially launched its JCDecaux ACADEMY e-learning course – a market-leading, vendor-neutral program designed to foster understanding and awareness of the power of outdoor advertising digital.

The course is free and includes real world examples, case studies and key elements of the advertising business in Australia and around the world.

Max Eburne, Commercial Director of JCDecaux, said: “Digital outdoor advertising has exploded in Australia over the past 12 months, with digital revenue accounting for almost 60% of total outdoor advertising revenue. However, while media owners have invested billions of dollars converting analog (print) sites to digital screens, campaigns are often executed analog. This means the channel is not being utilized to its full potential, with value being left on the table for brands and their agencies. The JCDecaux Academy aims to change that by educating and improving the skills of the entire industry.

Essie Wake, Chief Marketing Officer of JCDecaux, said: “As the industry’s favorite brand building media becomes more digital, targeted and addressable, we wanted to share everything media agencies and marketers need to know. now, to stay ahead of the curve and take full advantage of the promise of the outdoor digital channel in 2022. And it won’t take an age to complete either – it’s ten concise modules, made up of small videos of 15 minutes, jam-packed with great real-life examples, case studies and takeaways from Australia and around the world.


The free course covers a variety of topics including public and private media, media planning in today’s world, creating creative impacts with digital signage, building outdoor digital audiences, programmatic trading, measurement and optimization.

JCDecaux ACADEMY has launched a marketing campaign featuring different personas to show its relevance for all industry professionals looking to tackle data-driven targeting, understand creative nuances or seek new strategic solutions. Participants can register now on the official JCDecaux Academy website.

Apple MacBook stolen in terrifying stabbing after owner advertises laptop on Facebook Sat, 21 May 2022 04:30:00 +0000

An armed robber threatened a man with a knife in a terrifying street robbery after the owner advertised his laptop on Facebook. Ibrahim Ali was waiting for an interested buyer when a man wielding a “Rambo” knife threatened him.

The 31-year-old from Walsall waited at Murdock Grove in Soho around 7pm on May 14 after agreeing to meet a potential buyer via Facebook. But when he went to show the laptop, the man threatened him with a blade.

Ibrahim said the thief told him “keep quiet and walk away” before grabbing the MacBook from his hands. Ibrahim told BirminghamLive he tried to follow him but lost it.

Read more: Worker rushed to hospital after being trapped in 8ft hole during Solihull digs

Fortunately, Ibrahim was not injured, but he later reported the incident to the police. He told BirminghamLive: “I was so shocked at the time because this had never happened to me before so I didn’t know what to do.”

“So he walked over and I showed him the MacBook, turned on. Then he pulled out the knife and said not to make a sound and get away. That’s when he grabbed the computer laptop and walked away.

“I then drove over to him and started following him. He picked a cul-de-sac where there was hardly anyone. So I followed him to the main roads and as soon as he tried to enter one of the houses. I walked past him and turned around as soon as I did, I lost him,” he said.

A West Midlands Police spokesperson told BirminghamLive: “We are investigating a robbery where a man had his laptop stolen at knifepoint.

“The crime happened in Murdock Grove, Birmingham at around 8pm on May 14. Fortunately the victim was not physically injured.”

“If you can help us with our ongoing investigation, chat live with us at quoting 20/462768/22.”

Stay up to date with the latest news with our email updates from Birmingham News.

]]> What are the rules regarding truth in political advertising in a federal election? Wed, 18 May 2022 19:58:56 +0000

The Australian Electoral Commission has said signs misrepresenting independent candidates who are part of the Greens are in breach of electoral law.

Conservative lobby group Advance Australia has cleared signs showing ACT Senate candidate David Pocock and Warringah candidate Zali Steggall as Greens candidates.

But neither of the two candidates was supported by the party.

Here is the backstory

Placards featuring independent candidate David Pocock first appeared in April.

Mr Pocock slammed the group behind the signs on social media, then filed a formal complaint with the AEC.

At the time, the AEC said its preliminary view was that the corflutes did not violate political advertising laws.

But this week the AEC said the signs, which were also used against Zali Steggall in Warringah, were misleading and should not be displayed.

The AEC also said Advance Australia had agreed not to display the signs to avoid legal action.

Pocock wants Advance Australia to be prosecuted over the signs

Mr Pocock said he was disappointed with the time it took for the AEC to respond to the misleading advertising.

He also wrote to the commission asking Advance Australia to be prosecuted for breaching the Elections Act.

“Obviously this shows how much work we have to do in terms of truth in political advertising,” he said.

“[These signs] were clearly designed to mislead and we should put in place laws that prevent this sort of thing from happening.

“We have them here in the ACT and we have them in South Australia, and they work well.”

So what are the federal rules on truth in political advertising?

The Elections Act does not require truth in election advertising.

What it does is prohibit the printing, publication, or distribution, or cause, allow — or authorize the printing, publication, or distribution — of any material or thing that is likely to mislead or deceive a voter as to the casting of a vote.

A valid defense is if the person can prove that they did not know, or could not reasonably be expected to know, that they were likely to mislead a voter when they voted .

Court cases have clarified that the law only addresses behavior that may affect the voting process, rather than forming a political judgment on how the vote will be cast.

A recent example of “misleading” or “misleading” material

Purple and white posters were placed next to an AEC flag in a polling booth in Melbourne’s Chisholm electorate.(ABC News: Aula Gemma)

In the 2019 federal election, purple and white signs were placed near similarly colored AEC signs at 13 polling stations at Treasurer Josh Frydenberg’s headquarters in Kooyong and 29 polling booths at Liberal MP Gladys Liu’s headquarters in Chisholm.

The signs told voters to prefer the Liberal Party first. Written in Mandarin, the signs told voters that “the correct way to vote” was to put a “1” next to the Liberal candidate’s name.

The Federal Court found that the signs were misleading or misleading when placed next to the AEC signs.

A composite image of Josh Frydenberg, wearing a suit and tie, and Gladys Liu, wearing glasses and a white blazer
Josh Frydenberg and Gladys Liu have faced challenges in the High Court over their election results.(ABC News)

The court dismissed a challenge to Ms Liu and Mr Frydenberg’s election victories, saying there was “no real chance” the corflutes could have affected the results.

The court also did not refer former Liberal Party Victorian state manager Simon Frost to the high court, despite his admission that the panels were intended to resemble AEC material.

South Australia legislates truth in political advertising, so why not federally?

South Australia has had the truth in political advertising since the 1980s.

State election laws make it an office responsible for authorizing or publishing materially inaccurate and misleading election advertisements.