Advertise – Tempo Visuel http://www.tempo-visuel.com/ Sun, 26 Sep 2021 17:21:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://www.tempo-visuel.com/wp-content/uploads/2021/03/tempovisuel-icon-70x70.png Advertise – Tempo Visuel http://www.tempo-visuel.com/ 32 32 Canadian Securities Administrators Target Misleading Advertising Of Crypto Exchanges https://www.tempo-visuel.com/canadian-securities-administrators-target-misleading-advertising-of-crypto-exchanges/ Sun, 26 Sep 2021 16:12:44 +0000 https://www.tempo-visuel.com/canadian-securities-administrators-target-misleading-advertising-of-crypto-exchanges/

The Canadian Securities Administrators (CSA) and the Investment Industry Regulatory Organization of Canada (IIROC) recently issued a staff advisory regarding the inappropriate marketing practices of crypto trading platforms (CTPs) in the country and have clarified the rules to keep in mind.

Clean up CTP advertising

The regulators’ notice was posted earlier this week on the OSC website. He begins to voice his concerns about “certain advertising activities and marketing strategies of platforms that trade crypto assets,” noting that these practices could violate securities law requirements and raise public interest concerns. Specific platforms of concern have not been named.

He then details some of the concerns of regulators regarding promotions and ‘playstyle’ programs to which these CTPs have allegedly committed:

“We recently noticed that some CTPs are using advertising or marketing strategies that include contests, promotions, bonuses and time limits to encourage investors to engage in trading and act quickly for fear of missing out on an opportunity. investment or reward. “

The CSA and IIROC claim that such promotions could cause investors to make riskier investment decisions than they normally would in a non-urgent environment. This activity could therefore “contravene a registrant’s obligation to treat clients fairly, honestly and in good faith.

The notice ends with a list of examples of CTP’s claims that violate Canadian securities laws, and for what reason. These include claims such as “We are your cheapest and best source for Bitcoin”, if the platform is unable to substantiate such a claim with hard evidence.

Many others are also featured, such as those involving the promotion of a particular individual, or the use of the words “exchange” or “market” to describe their platform.

Regulatory clarity in Canada

While this may seem like a burden, the document shows remarkable clarity from Canadian regulators on what changes they would like to see in crypto trading platforms in the country. It even has a list of CSA and IIROC staff members that the PTCs can contact for further questions.

This contrasts with the United States, where regulatory clarity has been difficult to achieve for trade. Brian Armstrong – CEO of Coinbase – claimed that US watchdogs have no interest in clarity, but instead engage in “behind closed doors bullying tactics.”

Likewise, the SEC has been slow relative to Canada in implementing a Bitcoin ETF, although President Gensler has expressed openness to a futures ETF.

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Rays to announce Montreal plan with a Trop sign during the playoffs https://www.tempo-visuel.com/rays-to-announce-montreal-plan-with-a-trop-sign-during-the-playoffs/ Sat, 25 Sep 2021 23:31:36 +0000 https://www.tempo-visuel.com/rays-to-announce-montreal-plan-with-a-trop-sign-during-the-playoffs/

The Tampa Bay Rays are adding a sign on the back wall of Tropicana Field for the playoffs to announce their plan to split home games in the coming seasons between Florida and Montreal.

Team president Matt Silverman announced the plan on Saturday’s “This Week in Rays Baseball” radio show, according to the Tampa Bay Times’ Marc Topkin.

“We’re going to add a sign in right-wing foul territory with a very simple Tampa Bay Montreal graphic,” said Silverman. “Especially with baseball’s eyes on us in October, we want that visible symbol of our plan and our enthusiasm for it. It will subtly mark the effort and keep the focus on winning.”

Although the plan was not officially put in place, Silverman said it was the best way forward to keep baseball in the area.

“We believe in our twin city plan; Major League Baseball fully believes in it,” said Silverman. “It’s the best and maybe the only chance for baseball to be here for generations. It’s our only goal. There was never any talk of other markets and relocation openings. it’s always been about how we can make it work here. “

If adopted, the current plan calls for the construction of new outdoor stadiums in both locations. The Rays would host spring practice games in early June before home competitions move to Montreal for the remainder of the year, with home playoff games likely rotating by season, Topkin notes.

The proposal was originally presented in 2019. Although it received support from the league, it drew criticism from the players’ union.

The Rays have committed to playing their home games at Tropicana Field until the 2027 season, when their current lease expires.

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The traveling circus advertises clowns to join – but they must be funny enough https://www.tempo-visuel.com/the-traveling-circus-advertises-clowns-to-join-but-they-must-be-funny-enough/ Sat, 25 Sep 2021 10:42:26 +0000 https://www.tempo-visuel.com/the-traveling-circus-advertises-clowns-to-join-but-they-must-be-funny-enough/

A circus is looking to hire clowns – know someone who might do the trick?

Tom Duffy’s Traveling Circus in Ireland launched a job search for a number of roles before resuming their tour – including a plea for all the clowns who ‘must be hilarious’ because’ no old jokes are accepted “.

The circus is preparing to travel across the country again and has several vacancies on the book, suitable for clowns and non-clowns.

So, if you too have the urge to jerk off in the nine-to-five and live life very differently, this might be the opportunity you have been looking for.

The traveling circus is looking for clowns

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Considering that we have spent much of the past 18 months at home this would be a fabulous opportunity to broaden your horizons and of course make people laugh.

In addition to a few high-quality clowns, the circus is looking for truck drivers – but this might be difficult for them given the current demand.

They also hire mechanics, billers, electricians and “general circus agents”.

Most jobs require applicants with previous relevant experience, with the exception of clowns who only need to be “hilarious”.

The post, shared on Facebook, read: “JOB OPPORTUNITIES: Ireland’s favorite circus will be back on the road soon, touring towns and villages across the country.

“We now have vacancies for the following positions: Truck Drivers – Trailer towing experience is required.

“Letter Carriers – Experienced billers are needed to complement our billing team. Mechanical – preferably with previous experience in a circus.

“Electricians – preferably with previous experience in a circus. General circus agents – previous circus experience is preferred.

“Clowns – you must be hilarious… no old jokes accepted !! For most positions, we can provide good quality accommodation and a fun working environment, with the ability to see all counties across the country.

If you’re interested or know a suitable clown, check out the ad here.


Read more


Read more

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New guidelines for in-game ad purchases released https://www.tempo-visuel.com/new-guidelines-for-in-game-ad-purchases-released/ Fri, 24 Sep 2021 19:31:19 +0000 https://www.tempo-visuel.com/new-guidelines-for-in-game-ad-purchases-released/

The UK Advertising Standards Authority has issued new guidelines for in-game advertising.

“The ASA (one of the UK’s advertising watchdogs) has released its new guidelines for in-game advertising purchases. This is huge and will require significant changes in current practices in the game. industry, ”wrote legal partner Peter Lewin.

“Remember that while the ASA does not have fine powers, it has operated successfully to date on the basis of name and shame (and can refer serious offenders to other agencies). regulations with more powerful powers). “

“The guidelines recently clarify several ways in which in-game buy game advertisers should seek to ensure their advertisements are not misleading,” the report begins.

There is a lot of talk about whether loot boxes should be classified as games of chance. The report noted that “where there are readily available opportunities to cash in or exchange the awarded in-game items for cash or cash, these in-game items are likely to be viewed as cash. licensed gaming activities “.

For this reason, the report suggests that all in-game currencies should also display their actual value and list individual prices for all items included in a bundle.

“(We) were concerned that the combination of proprietary virtual currency, bundling and irregular pricing could seriously impact the ability of consumers (especially children or vulnerable people) to understand how much real money they are spending in – game items and, therefore, impact their ability to make an informed decision about a purchase. “

There is also advice on seasonal items and rush purchases.

“Advertisers should be careful not to imply that an item is only available for a specific amount of time or through a specific purchase route if it will then be available again or more generally.

“Marketers should be careful not to imply that buying for real money is the only way to get that currency or that item if it isn’t (for example, if the items are accessible via wait timers or free game mechanics). ), ”The report continues.

The lengthy document, which can be read in full here, was written following public consultation and includes comments from various organizations including Gambling Health Alliance, The Video Standards Council and Parent Zone.

“(We) are aware of the need to avoid the unintended consequences of the introduction of new directives and to ensure that they are effective. As such, the guidelines will be subject to revision after 12 months ”, concludes the report.

In other news, the works of art for Suicide Squad: Kill the Justice League was released ahead of the game’s reveal next month at the DC Fandome virtual event.

The game, developed by Batman: Arkham creator of the Rocksteady Studios series and released in 2022, is an action-adventure shooter set in an open-world metropolis.

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What a Difference a Decade Makes: The Future of Advertising – Media, Telecommunications, Computers, Entertainment https://www.tempo-visuel.com/what-a-difference-a-decade-makes-the-future-of-advertising-media-telecommunications-computers-entertainment/ Fri, 24 Sep 2021 08:34:48 +0000 https://www.tempo-visuel.com/what-a-difference-a-decade-makes-the-future-of-advertising-media-telecommunications-computers-entertainment/

United States: What a difference a decade makes: the future of advertising

To print this article, simply register or connect to Mondaq.com.

Over the past ten years, new technologies have led to a dizzying evolution in advertising and marketing. All of these changes beg the question: what will the next ten years bring? How will AI eliminate inefficiencies and create new challenges? In what ways will advertising enable access to content and consumer purchasing decisions? What role will biometric data play in accessing, personalizing and securing products and services? And how will companies meet the expectations of post-millennial generations?

The “dynamic” future of advertising

These questions have been thoughtfully addressed by Kate Scott Dawkins of Essence Global. Kate’s ideas are summarized in her article The “Dynamic” Future of Advertising.

She will be a guest speaker at next week’s NAD conference, which features three days of great content. The conference agenda and registration page can be accessed here.

***

The full Essence Global report Advertising in 2030 – Expert Predictions on the Future of Advertising is available here.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

POPULAR POSTS ON: US Media, Telecom, Computers, Entertainment

Allbirds faces lawsuits over green claims

Kelley Drye & Warren LLP

This summer, a plaintiff filed a class action lawsuit against Allbirds, alleging (among other things) that the company’s environmental claims – including allegations about its “sustainable” practices …

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Advertising for manufacturers of white labels and fake labels https://www.tempo-visuel.com/advertising-for-manufacturers-of-white-labels-and-fake-labels/ Thu, 23 Sep 2021 21:40:33 +0000 https://www.tempo-visuel.com/advertising-for-manufacturers-of-white-labels-and-fake-labels/

Due to the rise and dominance of e-commerce markets and the Internet as a sales channel, many US manufacturers face increasing competition from Chinese and international companies that are flooding less alternatives. expensive and white label in the market. However, a growing concern for many of these US-based manufacturers is the use of deceptive advertisements to trick consumers into purchasing these white label alternatives with the (empty) promise of equal or better performance. Such deceptive sales tactics have unfairly cost many manufacturers lost sales and revenues.

Certainly, manufacturers are not powerless in the face of these deceptive practices by entrants to the international market. U.S. Trademark Law prohibits the exact misleading advertising that many manufacturers face from competitors on the Internet. Fake federal advertising is a quick and ultimately quite profitable way to tackle lost sales to this dishonest competition.

WHITE BRAND PRODUCTS AND INFLATED PERFORMANCE SPECIFICATIONS

White label products are generic products produced in series and subsequently personalized for several brands. This personalization often comes in the form of a simple addition of a logo or brand name to the product. In other words, white label products are then “rebranded” and can be resold by many companies to consumers. Because they are generic products, white label products are often cheaper, but they cannot compete with the performance of a well-known branded product. Since white label products are new to the market and their brand names are unknown, they typically compete for a sale purely on price, often offering lower prices than their better-known branded competitors.

However, a recent trend is developing where white label products are advertised at a lower price. and with exaggerated product performance specifications. In seeking to gain a foothold in the market and grow their brands, manufacturers of white label products are deliberately inflating the performance standards of their products. The examples are endless: a white label flashlight with inflated brightness, a white label battery with an exaggerated lifecycle, a white label webcam with overrated image resolution, a white label massage gun with embellished percussions per second, and white-label makeup claiming to be organic. When a white label product costs less and is advertised with fake product specifications, well-known manufacturers cannot compete on such an uneven playing field. To combat this disruption in sales, well-known brands can, and should, turn to the formidable defense offered by US trademark law.

FAKE ADVERTISING UNDER TRADEMARK LAW

The United States Trademark Law, also known as the Lanham Act, prohibits false advertising and, in particular, “any false appellation of origin, false or misleading description of a fact, or false or misleading representation.[s] in fact, which … in advertising or commercial promotion, distorts the nature, characteristics, [or] qualities… of his or her goods, services or commercial activities or of those of another person… ”.1

In recent years, the United States Supreme Court has added that the Lanham Act uses, and even relies on, competitors as enforcement mechanisms to detect and reduce false advertising. Recognizing that competitors are the best informed about representations and advertisements of each other’s products, the Supreme Court explained:

Competitors who manufacture or distribute products have detailed knowledge of how consumers rely on certain sales and marketing strategies. Their knowledge of unfair competition practices can be much more immediate and precise than that of lawmakers and agency regulators…. Lanham Law suits build on this market expertise by empowering private parties to sue competitors to protect their interests on a case-by-case basis..2

For example, the best agent to find out if a flashlight manufacturer has distorted the brightness of their products is, in the end, a competing flashlight manufacturer.

It is important to note that, as the Supreme Court has recognized and pointed out, manufacturers do not need to wait for government enforcement, but have standing to bring private legal action for the false advertising of their products. competitors under Lanham Law. A manufacturer must demonstrate the following to be successful in a false advertising claim: (1) the defendant has made false or misleading representations about its own products (or the products of another); (2) the existence of actual deception, or at least a likelihood of confusion, on the part of consumers of these products; (3) the deception is material or, in other words, likely to influence a consumer’s purchasing decisions; (4) the advertised goods travel in interstate commerce; and (5) a likelihood of harm to the claimant, such as lost sales.3

Additionally, a false advertisement under Lanham Law offers the added benefit of allowing a complainant manufacturer to take the case to federal court and federal judges, which is a more experienced forum for this type of claim. The court would then likely have additional jurisdiction over state law unfair competition complaints, which often offer double or triple damages.

WHAT THIS MEANS FOR US MANUFACTURERS

Many manufacturers have the false impression that there is not much that can be done to curb the misrepresentation of competitors about their own products in order to gain a competitive advantage. However, recognizing that US trademark law seeks to guard against this specific problem, manufacturers are far from helpless in the face of these deceptive practices. Ultimately, a false advertising claim is a cost-effective, simple and effective mechanism to protect against false claims of white-label products that result in an uneven playing field.


1 15 USC § 1125 (a) (1) (B) (emphasis added).

2 POM Wonderful LLC v Coca-Cola Co., 134 S. Ct. 2228, 2234 (2014) (emphasis added).

3 “To prove a false advertisement under Lanham Law, a plaintiff must show that (1) the defendant made a false or misleading description or representation of a fact in a commercial advertisement relating to its own product or that of a other ; (2) the false declaration is significant in that it is likely to influence the purchase decision; (3) the false statement actually misleads or tends to mislead a substantial segment of its audience; (4) the defendant placed the false or misleading statement in interstate commerce; and (5) the applicant has been or is likely to be harmed as a result of the misrepresentation, either by direct misappropriation of sales or by a decrease in the goodwill associated with its products. »Manufacturers of cashmere and camel hair. Inst. v. Saks Fifth Ave., 284 F.3d 302, 310-11 (1st Cir. 2002).

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Roku Expands Advertising Business to Canada with OneView Advertising Platform https://www.tempo-visuel.com/roku-expands-advertising-business-to-canada-with-oneview-advertising-platform/ Thu, 23 Sep 2021 13:00:00 +0000 https://www.tempo-visuel.com/roku-expands-advertising-business-to-canada-with-oneview-advertising-platform/

TORONTO – (COMMERCIAL THREAD) – Roku, Inc. (Nasdaq: ROKU) today announced the expansion of its television advertising offering in Canada with the introduction of the OneView advertising platform. OneView provides a self-service platform for advertisers, leveraging TV identity data from the Roku streaming platform, to manage advertising on streaming TV, desktop and mobile campaigns. Roku signed Matterkind, an affiliate of IPG, as the first Canadian partner of the OneView campaign.

At the end of 2020, 77% of Canadians were streaming content **. In addition, almost half (46%) of Canadian TV broadcasters signed up for a new streaming service in the past 12 months, according to Roku’s 2021 State of Streaming Report in Canada. Canada.

As Canadian households devote more of their entertainment time to streaming TV and move away from traditional TV programming, advertisers are looking for a set of tools to evolve streaming TV advertising. The large-scale movement towards TV streaming has created new opportunities for marketers to reach and engage consumers with the same level of data and information available to digital advertisers.

Marketers and their media buying partners are looking for self-service capabilities to maximize return on advertiser spend by measuring efficiency across all screens with details, penetration, and data richness unavailable through traditional television advertising. OneView, which was designed for TV streaming, integrates the reach, inventory, and capabilities of Roku advertising with Roku’s demand-side platform identity and attribution tools.

“With half of Canadian TV broadcasters regularly using ad-supported streaming channels like The Roku Channel, and millions of people having abandoned traditional TV for TV streaming, there is a great opportunity. for marketers looking to tap into this rich audience, ”says Christina Summers, Regional Sales Manager at Roku.

The Matterkind partnership with OneView allows Roku to work with the agency locally in Canada as an extension of its global agreement in the United States. promoting domestic tourism in the country, and enabled IPG and Matterkind to better reach major domestic travelers such as young families, middle-aged travelers, singles and couples.

“The reality is that the industry is at a critical crossroads. Many marketers still shift a large majority of their budgets to traditional television, where the data is generic at best and the ability to target specific audience segments is lost. Roku is uniquely positioned to help marketers reach their target consumers at scale with the kind of data-rich capabilities and reporting metrics they expect from their digital campaigns. OneView’s first-party capabilities allow marketers to measure and optimize efficiency across all screens to improve ROAS and take advantage of shifting audience preferences towards TV streaming. This is a game-changer for marketers looking to reach consumers on the biggest screen in the home, ”Summers said.

“Matterkind is proud to move its customers’ businesses forward through data and technology innovation and first-to-market testing opportunities, making the OneView launch partnership a natural fit,” said Erin Rahn, Managing Director of Matterkind. “The OneView DSP allows Matterkind to focus on our multi-channel addressable approach using Roku audience data that is sourced ethically and privacy-compliant, all with 100% transparency and control. The platform’s robust offering, such as instant OTT forecasts and more precise targeting to devices and inventory, strongly aligns with key areas of Matterkind and ultimately allows us to deliver better business results. to our customers.

In addition to meeting the needs of marketers and advertisers, OneView’s capabilities also allow Roku content producers to tap into new audience segments and better monetize their existing and often dormant catalogs to expand their reach even further. further away.

OneView offers:

  • Better identity solutions – access more accurate TV audience data through Roku direct consumer relationships
  • Greater reach of the campaign – Roku data can help identify who are heavy subscription video-on-demand (SVOD) viewers for advertisers to target, both on and off Roku on all devices and inventory
  • Exclusive audiences – activate many unique segments based on direct relationships with customers, which leads to deeper insights
  • Instant OTT forecast – calculate the availability of streaming TV ad inventory in seconds to plan campaigns that can be activated on Roku and other streaming TV publishers
  • In-flight attribution tools – optimize the reach, frequency and performance of TV, desktop and mobile streaming campaigns
  • Measured results – measurable demographic delivery or business outcomes such as website visits or mobile app downloads enabling greater performance tracking capability with smart TV

To learn more about OneView, visit https://advertising.roku.com/en-ca/advertiser-solutions.

About Roku, Inc.

Roku pioneered TV streaming. We connect users to the streaming content they love, empower content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV ™ models are available in the US and select countries through license agreements with TV brands. Roku is headquartered in San Jose, California, United States

* Source: According to NPD Group Retail Tracking Service, Canada, Smart TV, software service name based on Q1 2021 unit share

** Source: Estimate using MTM data up to fall 2020, as cited by CBC, Media in Canada

About Matterkind

Matterkind connects people to what matters, by connecting brands to the right audiences and people to the right content. We provide brands with a strategic partner to create lifelong customer value through addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver complete and optimal addressable solutions. Our proprietary data and expertise, combined with an audience-driven approach, enables us to drive better business results on behalf of partner agencies and clients. Matterkind is present in more than 70 markets around the world. Learn more at Matterkind.com.

Forward-looking statements

This press release contains “forward-looking” statements based on our beliefs and assumptions and on information currently available to us. Forward-looking statements include all statements that are not historical fact and can be identified by words such as “anticipate”, “believe”, “continue”, “could”, “conceive”, “estimate”, “‘, “” seek “,” should “,” will “,” would “or similar expressions and the negative aspects of these terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause that our actual results, performance or achievements differ materially from future results, performance or achievements expressed or implied by forward-looking statements. Forward-looking statements represent our beliefs and assumptions only as of the date of this press release. include statements relating to the capabilities, tools, scope and benefits of the OneView advertising platform, as well as those related to changes in s the needs, wants and expenses of advertisers, marketers and content providers; and the features, benefits and scope of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports that Roku, Inc. files with the Securities and Exchange Commission, including our annual report on Form 10-K for the fiscal year ended December 31, 2020, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the Securities and Exchange Commission are posted on Roku’s website and are available free of charge from by Roku.

Roku, Roku TV and OneView are trademarks and / or registered trademarks of Roku, Inc. in the United States.

]]> South Surrey-White Rock Candidates Spent Combined $ 8,100 On Facebook Advertising During Election Campaign – North Delta Reporter https://www.tempo-visuel.com/south-surrey-white-rock-candidates-spent-combined-8100-on-facebook-advertising-during-election-campaign-north-delta-reporter/ Wed, 22 Sep 2021 19:50:00 +0000 https://www.tempo-visuel.com/south-surrey-white-rock-candidates-spent-combined-8100-on-facebook-advertising-during-election-campaign-north-delta-reporter/

The two main voters in the riding of South Surrey-White Rock spent a combined $ 8,100 on Facebook advertising in the month leading up to Monday’s federal election.

According to Facebook’s own ad spend tracker, Conservative candidate Kerry-Lynne Findlay – who appears poised to occupy the constituency after finishing first before the mail-in vote count – spent $ 1,900 on Facebook ads between the 22nd. August and September 20, while Liberal candidate Gordie Hogg spent $ 6,200 over the same period.

Neither NDP candidate June Liu, who finished third in the poll, nor PPC candidate Gary Jensen, appear in Facebook’s spending track, suggesting they haven’t bought any ads.

Findlay – who won the seat for the first time in 2019, narrowly beating Hogg – garnered 22,545 votes (42.7%), compared to 20,324 votes (38.5%) for Hogg. Liu received 7,821 votes (14.8%) and Jensen 2,105 (four percent).

Nationally, Facebook’s tracker shows the Liberal Party of Canada – which, led by Prime Minister-elect Justin Trudeau, won Monday’s election – spent $ 2.2 million on website advertising popular social media network, while the Conservatives spent $ 2 million in total. The NDP spent $ 1.7 million while the People’s Party of Canada spent $ 60,400 and the Green Party of Canada spent $ 6,000. The Bloc Québécois, based in Quebec, spent $ 139,000.

These ad expenses – which are self-reported by Facebook – do not include other advertising costs through media such as newspapers, radio, or signage. It also does not include ads on Instagram (which is owned by Facebook) or other social media platforms. Full campaign financial statements, through Elections Canada, will not be available for several months.


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ASCI launches “advertising tips” for brands to verify code violation https://www.tempo-visuel.com/asci-launches-advertising-tips-for-brands-to-verify-code-violation/ Wed, 22 Sep 2021 02:00:00 +0000 https://www.tempo-visuel.com/asci-launches-advertising-tips-for-brands-to-verify-code-violation/

Before running an ad, how about running it in front of us to make sure it doesn’t violate the Advertising Standards Council of India (ASCI) codes? This is the message that ASCI, a self-regulatory body, is sending to brands with the launch of an “Advertising advice” service.

A paid service available to both ASCI members and non-members, it will tell advertisers and marketers, at the campaign planning stage, whether their claims are misleading or exaggerated, or whether the The posting is objectionable or potentially contrary to ASCI guidelines in anyway. A pay-per-advice model would be followed and the timeframe as well as the cost of the service would soon be shared, ASCI said.

“The advertising advisory service will be a crucial element in the cause of self-regulation,” says Subhash Kamath, ASCI President. “The service gives brands a chance to better prepare their campaigns and mitigate reputational risks.”

By helping brands take corrective action in the pre-production phase, the service has a dual purpose: to protect consumers from objectionable advertising and to provide confidential and timely expertise to advertisers to make responsible advertising.

With this, according to ASCI, advertisers will be able to modify claims and representations at the pre-production stage, saving effort, money and possible loss of reputation. The advertising advice panel, according to the advice, will also include technical experts in different specialties who will be able to review the claim and evidence for technical support of the claim.

“Brands want to be competitive and push the boundaries of claims. With this service, we can help advertisers make strong claims, without crossing the very important lines of honesty, decency, fairness and security, ”said ASCI General Secretary, Manisha Kapoor.

ASCI also clarified that while advertisers may use the tips to improve their ads in a way they deem appropriate, the service should not be read as pre-clearance. Nor is it a guarantee against consumer complaints. ASCI will continue to handle all complaints it receives against such advertisements through the normal process. To avoid potential conflicts, the Advisory Board of the Advertising Consulting Department will be completely different from the complaints process.

“While there is no guarantee that consumers will not bring complaints against a brand, the notice helps brands take steps to ensure that their campaigns do not violate any standards formulated to protect the interests of consumers. consumers, ”Kamath said.

Kapoor adds, “By incorporating this into how advertisers view campaigns at an early stage, these risks can be mitigated. We see this as a win-win solution for advertisers and consumers, who are then exposed to fewer problematic ads. “

In fiscal year 20-21, ASCI handled over 6,140 complaints about misleading advertising. Ads making Covid-related claims were also the focus of attention, and the regulator found only 12 of those 332 scientifically correct ads.

In addition to Covid-related advertising complaints, ASCI’s Consumer Complaints Council also handled 1,406 complaints in the education sector, 285 against food and beverage ads and 147 regarding personal care. In addition, 364 advertisements were found to be prima facie in violation of the Drugs and Magical Medicines Act.

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Advertising by online gaming platforms https://www.tempo-visuel.com/advertising-by-online-gaming-platforms/ Tue, 21 Sep 2021 17:50:52 +0000 https://www.tempo-visuel.com/advertising-by-online-gaming-platforms/

ASCI (Advertisements Standards Council of India) via its press release of November 24, 2020, presented Online Gaming Advertising Guidelines (hereinafter referred to as “Guidelines”) to provide a streamlined regulatory framework.

Read more about the guidelines here – ASCI India Online Gaming Advertisements

On December 04, 2020, the Ministry of Information and Broadcasting had issued a notice, in accordance with the Guidelines, to inform all television channel networks about this. According to the advisory opinion, advertisements on online games, fantasy sports, etc., appear to be misleading and not in accordance with the advertising code established under the Cable TV Network Act 1995 (Regulation) and of the Consumer Protection Act, 2019.

Also read Everything you need to know about online gaming in India

REASONING:

According to ASCI, gambling ads target young people and families suggesting online gambling as a source of income. Since online gaming requires the inclusion of monetary funds, it comes with various elements of risk that can lead to financial loss. In addition, gaming advertisements completely eliminate any possibility of financial loss. Therefore, a standardized guideline was required for all online gaming platforms to address the addictive nature and raise awareness of the financial risks of such advertisements.

In view of the opinion and the reasoning, ASCI has proposed certain guidelines to ensure the transparency of the advertising of online gaming platforms and the protection of consumers which have been in effect since December 15, 2020.[1]

Also read the ASCI Online Games Advertising Guidelines

ASCI GUIDELINES ON ONLINE GAMES ADVERTISING

  1. No one under the age of 18 or who appears to be a minor will be depicted playing online games for real money winnings in game advertisements. Likewise, no gambling advertisement should suggest that such a person may also play such games. Therefore, prohibiting the representation of minors on game advertisements.
  2. Each game advertisement must include the following disclaimer:

“This game has an element of financial risk and can be addicting. Please play responsibly and at your own risk

  1. For print / static ads, the disclosure must occupy at least 20% of the space in the ad, contain the same language and font, not be italicized, and must be in the same direction as the majority of the text.
  2. For audio / video advertisements, the warning must be placed at a normal speaking pace at the end of the advertisement, contain the same language as the advertisement and must be in both audio and visual formats.
  3. No advertisements will present “online gambling for real money winnings” as an income opportunity or an alternative employment option.
  4. No advertisement should show that the person engaged in “online games for real money winnings” is more successful than others. Therefore, prohibiting the representation of the comparison of success through such games.

CONCLUSION:

The directives issued by ASCI must guarantee the benefit of viewers and compliance with the advertising code. Since the online gambling industry is growing rapidly in India, it is important that a framework of guidelines exists for regulation and public welfare. A self-regulatory body proposal for the online gaming industry was also mentioned in NITI Ayog’s draft report on “Guiding Principles for Nationally Uniform Regulation of Online Fantasy Sports Platforms in India” .[2] The guidelines should increase transparency and create a safer environment for consumers.

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