Developers and Publishers – Tempo Visuel http://www.tempo-visuel.com/ Wed, 07 Apr 2021 08:21:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.7 http://www.tempo-visuel.com/wp-content/uploads/2021/03/tempovisuel-icon-70x70.png Developers and Publishers – Tempo Visuel http://www.tempo-visuel.com/ 32 32 Google Introduces New App Evaluate Course of, Telecom Information, ET Telecom http://www.tempo-visuel.com/google-introduces-new-app-evaluate-course-of-telecom-information-et-telecom/ Wed, 07 Apr 2021 07:57:23 +0000 http://www.tempo-visuel.com/google-introduces-new-app-review-process-telecom-news-et-telecom/

Google has launched a brand new app evaluation course of for builders and advertisers to assist them repair points up entrance and scale back the chance of future rule violations.

Google stated the brand new course of will assist enhance the standard of cell app stock for builders who select to monetize with AdMob or Advert Supervisor platforms.

“App evaluation is a brand new course of that assesses the standard of a cell app’s stock earlier than permitting unrestricted advert serving. Throughout this course of, publishers may have a unified view of the app. approval standing of all their apps with actionable suggestions, ”the corporate stated in a weblog put up. put up Tuesday.

Utility critiques will probably be rolled out regularly this yr with two options: software availability and software declare.

Together with app readiness, publishers might want to hyperlink new cell apps they need to monetize with AdMob or Advert Supervisor with a minimum of one appropriate app obtain platform.

Associating an app will provoke a evaluation course of that checks issues like app supply, app writer possession, and AdMob or Advert Supervisor coverage compliance.

With app declare, publishers can report a full listing of their app stock with the power to handle and observe evaluation standing of all apps proper of their AdMob or Advert Supervisor account.

“With this characteristic, publishers will obtain recommendations of cell apps monetized utilizing their writer advert code, however which haven’t been added to their AdMob or Advert Supervisor account,” Google stated. .

Publishers can take motion on recommendations beginning in mid-2021 and may have so as to add all apps to their account to permit unrestricted advert serving.

Google stated it recommends publishers full the app evaluation course of by linking cell apps to supported app shops and claiming their cell apps to keep away from potential disruptions to monetization.

The corporate introduced final month that it will decrease its anticipated fee fee for app builders, following complaints from software program makers about excessive charges.

Google stated it will cost a 15% fee on in-app purchases from all builders for annual gross sales of as much as $ 1 million and cost a 30% fee on income over $ 1 million.

The brand new coverage will take impact in July.


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Google launches new app overview course of to combat rule violations http://www.tempo-visuel.com/google-launches-new-app-overview-course-of-to-combat-rule-violations/ Wed, 07 Apr 2021 07:51:07 +0000 http://www.tempo-visuel.com/google-launches-new-app-review-process-to-fight-rule-violations/

Utility opinions shall be rolled out progressively this yr with two options: software availability and software declare.

New Delhi: Google has launched a brand new app overview course of for builders and advertisers to assist them repair points up entrance and cut back the chance of future rule violations.

Google mentioned the brand new course of will assist enhance the standard of cellular app stock for builders who select to monetize with AdMob or Advert Supervisor platforms.

“App overview is a brand new course of that assesses the standard of a cellular app’s stock earlier than permitting unrestricted advert serving. Within the course of, publishers could have a unified view of standing. approval of all their apps with actionable suggestions, ”the corporate mentioned in a weblog put up Tuesday.

Utility opinions shall be rolled out progressively this yr with two options: software availability and software declare.

Together with app readiness, publishers might want to hyperlink new cellular apps they wish to monetize with AdMob or Advert Supervisor with a minimum of one appropriate app obtain platform.

Associating an app will provoke a overview course of that checks issues like app supply, app writer possession, and AdMob or Advert Supervisor coverage compliance.

With app declare, publishers can report a full record of their app stock with the power to handle and observe overview standing of all apps proper of their AdMob or Advert Supervisor account.

“With this function, publishers will obtain ideas of cellular apps monetized utilizing their writer advert code, however which haven’t been added to their AdMob or Advert Supervisor account,” Google mentioned. .

Publishers can take motion on ideas beginning in mid-2021 and might have so as to add all apps to their account to permit unrestricted advert serving.

Google mentioned it recommends publishers full the app overview course of by linking cellular apps to supported app shops and claiming their cellular apps to keep away from potential disruptions to monetization.

The corporate introduced final month that it will decrease its anticipated fee fee for app builders, following complaints from software program makers about excessive charges.

Google mentioned it will cost a 15% fee on in-app purchases from all builders for annual gross sales of as much as $ 1 million and cost a 30% fee on income over $ 1 million.

The brand new coverage will take impact in July.


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Google launches new app evaluate course of for builders and advertisers http://www.tempo-visuel.com/google-launches-new-app-evaluate-course-of-for-builders-and-advertisers/ Wed, 07 Apr 2021 07:10:36 +0000 http://www.tempo-visuel.com/google-launches-new-app-review-process-for-developers-and-advertisers/

Google has launched a brand new app evaluate course of for builders and advertisers to assist them repair points up entrance and scale back the chance of future rule violations.

Google stated the brand new course of will assist enhance the standard of cell app stock for builders who select to monetize with AdMob or Advert Supervisor platforms.

“App evaluate is a brand new course of that assesses the standard of a cell app’s stock earlier than permitting unrestricted advert serving. Within the course of, publishers could have a unified view of standing. approval of all their apps with actionable suggestions, ”the corporate stated in a weblog put up Tuesday.

Software opinions will likely be rolled out progressively this yr with two options: software availability and software declare.

Together with app readiness, publishers might want to hyperlink new cell apps they need to monetize with AdMob or Advert Supervisor with no less than one appropriate app obtain platform.

Associating an app will provoke a evaluate course of that checks issues like app supply, app writer possession, and AdMob or Advert Supervisor coverage compliance.

With app declare, publishers can report a full listing of their app stock with the flexibility to handle and observe evaluate standing of all apps proper of their AdMob or Advert Supervisor account.

“With this function, publishers will obtain recommendations of cell apps monetized utilizing their writer advert code, however which haven’t been added to their AdMob or Advert Supervisor account,” Google stated. .

Publishers can take motion on recommendations beginning in mid-2021 and may have so as to add all apps to their account to permit unrestricted advert serving.

Google stated it recommends publishers full the app evaluate course of by linking cell apps to supported app shops and claiming their cell apps to keep away from potential disruptions to monetization.

The corporate introduced final month that it might decrease its anticipated fee fee for app builders, following complaints from software program makers about excessive charges.

Google stated it might cost a 15% fee on in-app purchases from all builders for annual gross sales of as much as $ 1 million and cost a 30% fee on income over $ 1 million.

The brand new coverage will take impact in July.


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Expo E3 units June return date | fashions http://www.tempo-visuel.com/expo-e3-units-june-return-date-fashions/ Wed, 07 Apr 2021 06:00:00 +0000 http://www.tempo-visuel.com/expo-e3-sets-june-return-date-fashions/

The Digital Leisure Expo will return this 12 months after a compelled cancellation in 2020.

As a substitute of a Los Angeles conference middle stuffed with 1000’s of followers, journalists and online game exhibitors, this new E3 will likely be a “redesigned, fully digital” occasion that runs June 12-15 with the return from a number of the greatest publishers within the business. .

The Leisure Software program Affiliation introduced on Tuesday that Nintendo, Microsoft, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Video games and Koch Media will all be in attendance. Different editors and builders can nonetheless take part within the months main as much as the occasion. ESA guarantees that sport builders and publishers will showcase their video games at E3 2021, “on to followers around the globe.” Entry to all E3 content material will likely be free this 12 months.

“We’re turning this 12 months’s E3 right into a extra inclusive occasion, however we’ll at all times look to excite followers with main reveals and insider alternatives that make this occasion the must-see online game scene,” mentioned Stanley Pierre. -Louis, President and CEO of ESA.

ESA hopes to return to its traditional E3 in particular person in 2022.

Tuesday’s announcement got here as a little bit of a shock to many, because the dominant thought within the business was that E3 and ESA had been on their final legs. Attendance, although the general public was invited to take action in recent times, has continued to say no every year. Many publishers, and even {hardware} makers, selected to not attend E3 itself, selecting as an alternative to host their very own occasions at their very own amenities at across the similar time so as to reap the benefits of the air of cultural time that E3 brings every year. Regardless of its lagging numbers, it has constantly attracted extra mainstream consideration to the online game business than some other occasion all year long, together with Gamescom in August or the Video Recreation Awards in December.

However many felt that the thought of ​​a centered three-day in-person conference within the midst of what’s typically probably the most essential improvement second for fall titles was a nasty thought. The builders have typically commented on how they’d spend months producing a vertical slice gameplay demo only for E3 and different conventions – a demo that might be instantly dropped as soon as conference season ended. Groups could be compelled to extract assets from the principle title so as to full the demo to be proven to the general public so as to create a hype.

After final 12 months’s E3 cancellation because of Covid-19, Microsoft and Sony, together with many different companions, have chosen to host smaller digital occasions all through the summer season on this that we known as the “Summer season Recreation Fest”. It did not work out very effectively. Microsoft and Sony had been each attempting to create some hype for his or her next-gen consoles, and at any time when an occasion was held, most followers had been disenchanted and disenchanted. Video games designed to be performed in 4K decision with excessive body charges seemed poor when seen on extremely compressed 1080p streams. A second “Summer season Recreation Fest” is deliberate once more this summer season, hopefully with higher outcomes.

Sony, EA, and Bethesda had been notably absent from this 12 months’s E3 checklist. The primary two have not been to E3 for a number of years, once more selecting to host their very own occasions. Sony has been taking part in its playing cards close to his jacket for a 12 months. EA will most certainly provide a primary glimpse of its new “Battlefield” this 12 months. Bethesda would be the attention-grabbing facet this 12 months. Now that the corporate is technically owned by Microsoft, it nonetheless operates pretty independently for now. If its new titles are offered within the Microsoft convention, this can represent a significant configuration.

It is nonetheless early within the 12 months, but it surely’s good to see some normalcy attempting to return to all walks of life. E3 will not be the identical this 12 months, however at the very least it is coming again in a single kind or one other.

Josh Rouse lives in Lawton and writes a weekly gaming column for The Lawton Structure.


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New UK regulator set to restrict the ability of huge tech over information publishers, advertising and promoting, AND BrandEquity http://www.tempo-visuel.com/new-uk-regulator-set-to-restrict-the-ability-of-huge-tech-over-information-publishers-advertising-and-promoting-and-brandequity/ Wed, 07 Apr 2021 04:05:33 +0000 http://www.tempo-visuel.com/new-uk-regulator-set-to-limit-the-power-of-big-tech-over-news-publishers-marketing-and-advertising-and-brandequity/

The brand new British regulator is anticipated to restrict the ability of huge tech over information publishers.

Britain’s new regulator for tech giants Fb and Google is launched on Wednesday with an preliminary mission to see if a code of conduct might enhance the stability of energy between platforms and information publishers.

The Digital Markets Unit (DMU), based mostly throughout the Competitors and Markets Authority (CMA), was set as much as stop massive tech corporations from abusing their dominant market place after that the competitors regulator mentioned the present guidelines weren’t adequate.

The facility and attain of huge applied sciences has grown quicker than the power of governments to maintain them below management.

A now-resolved dispute between Fb and the Australian authorities in February over cost for native information highlighted the disparity.

The tech firm has masked information content material in response to the deliberate laws, a transfer condemned by publishers and politicians in a number of nations.

Learn additionally: BE Cafe: Speaking about humanism with Martin Renaud, CMO of Mondelez

UK Digital Secretary Oliver Dowden mentioned he had requested the DMU to contemplate how a code might govern the connection between platforms and content material suppliers, equivalent to information publishers, to s’ be sure that they had been as honest and affordable as potential.

“The digital markets unit was launched and I requested it to start out by wanting on the relationships between platforms and content material suppliers, and digital platforms and advertisers,” he mentioned in an announcement.

“This can pave the best way for the event of recent digital companies and at decrease costs, give shoppers extra alternative and management over their information, and assist our info business, which is significant without cost speech and our democratic values. “

The unit was created after the CMA concluded final 12 months that Google had important market energy in engines like google and search engine promoting, and Fb had important market energy within the media. social and show promoting.

Learn additionally: BE The Change: bend it like Bembem Devi

Britain mentioned the unit will coordinate with worldwide companions who’re additionally grappling with know-how regulation.

Dowden will host digital and know-how ministers in April to debate the coordination of data sharing and the becoming a member of of regulatory and coverage approaches, the federal government mentioned.

The DMU is ready for presidency laws to offer it the powers it wants.


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Fb, Google Struggle Invoice That Would Assist America’s Information Business http://www.tempo-visuel.com/fb-google-struggle-invoice-that-would-assist-americas-information-business/ Fri, 12 Mar 2021 11:11:31 +0000 http://www.tempo-visuel.com/facebook-google-fight-bill-that-would-help-americas-news-industry/

WASHINGTON: Lobbyists for Fb and Google have lobbied in opposition to new US laws that goals to assist struggling information publishers by permitting them to collectively negotiate in opposition to tech firms over income sharing and different offers.

U.S. lawmakers on Wednesday introduced Congress with the plan to handle a perceived energy imbalance between the media and tech giants. Critics accuse firms of utilizing content material to drive visitors and ad income to their platforms with out pretty compensating publishers.

The transfer provides to the stress on tech firms, which face antitrust lawsuits and the specter of elevated regulation.

Google, which declined to touch upon the proposal, launched an internet site https://weblog.google/supportingnews#overview on Thursday, claiming it was “one of many largest monetary backers of journalism on the earth” due to promoting income and license charges for the content material it offers to the media. Google stated its search engine sends readers to writer web sites 24 billion instances a month.

Additionally against the invoice are two tech business commerce teams to which Fb and Google belong – the Computing and Communications Business Affiliation and NetChoice.

“Goal information protection is a public good, however we do not assume the way in which to fund this public good is to construct a cartel,” stated CCIA chairman Matt Schruers.

The group opposed a 2019 model of the laws and considers the proposed joint negotiation as a method of proscribing competitors.

Carl Szabo of NetChoice stated his purpose was to kill the invoice or at the least persuade lawmakers to amend it to be restricted to small publications, excluding media such because the Washington Put up or the New York Occasions.

“I do not assume they need to move this laws, interval,” he stated. “This laws permits the Washington Put up, The New York Occasions and different main newspapers to kill small media.”

Some business observers say the proposal might disproportionately profit non-public fairness companies and hedge funds which have taken over medium and huge newspaper chains. Newspapers such because the Chicago Tribune and the Miami Herald are managed by firms like Alden International Capital and Chatham Asset Administration.

The payments come shortly after Fb battled Australia over how a lot it ought to pay information publishers for his or her content material. In the course of the battle, Fb masked Australian information pages and solely restored them after the federal government granted concessions.

Fb declined to touch upon the brand new US legislation.

Senator Amy Klobuchar, a Democrat who sponsored the invoice within the Senate, stated the Australian dispute illustrates Fb’s outsized affect and the necessity to give publishers extra leverage. “We will need to have a stage enjoying subject and permit folks to barter,” she stated Thursday throughout a listening to earlier than Congress.

Tech platforms seem to have few buddies in Congress, the place Democrats have been angered by disinformation on-line and Conservatives say their views have been stifled.

Among the many teams supporting the laws, David Chavern, president and CEO of the Information Media Alliance, sees collective bargaining as a key technique to improve the bargaining energy of small and medium-sized publishers.

“There must be some form of dispute decision mechanism” between platforms and publishers along with collective bargaining, Chavern stated, including that his group was versatile on what which may entail.

(Reporting by Diane Bartz and Helen Coster; extra reporting by Paresh Dave; enhancing by Chris Sanders and Cynthia Osterman)


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Versus Systems announces strategic partnership with Frias Agency Canadian Stock Exchange: VS.CN http://www.tempo-visuel.com/versus-systems-announces-strategic-partnership-with-frias-agency-canadian-stock-exchange-vs-cn/ Fri, 05 Mar 2021 12:00:00 +0000 http://www.tempo-visuel.com/versus-systems-announces-strategic-partnership-with-frias-agency-canadian-stock-exchange-vs-cn/

LOS ANGELES, March 5, 2021 (GLOBE NEWSWIRE) – Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) today announced a strategic partnership with an experiential marketing agency in full service, Frias Agency (“Frias”), to power the technology behind interactive experiences for live events and digital activations.

Frias Agency’s clients include iconic beverage brands from Constellation Brands, such as Corona, Cerveza Modelo, Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay and Casa Noble. Frias also works with great athletes like Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions. The Versus partnership with Frias plans to extend the awards to live sporting events from summer 2021 for football, boxing, wrestling and MMA, as well as live music festivals and tours.

“Versus is proud to announce another world-class partner to help us deliver our real-world prizes and awards to a global audience,” said Matthew Pierce, CEO of Versus Systems. “We look forward to working with Frias and their partners to deliver rewards to players and fans at some of the most exciting live events in the world, whether on location, at home or from wherever they are watching. . “

“We are excited to bring the unique experiences that Versus Systems builds to our events,” said Andre Martelly, CEO of Frias. “The combination of Versus technology and our multinational and multiplatform audience will produce mutual benefits for years to come.”

About Frias Agency

The agency was established in 2006 with offices and warehouses across the United States in California, Texas and Florida. Frias specializes in experiential marketing and with vertical integration of controls from manufacturing to activation, reducing lead times and costly markups. We have hosted over 1,200 live events since 2006 and reached millions of people. We partner with our brands with super athletes, such as Canelo Alvarez, and have created several campaign sweepstakes that have resulted in double-digit increases in sales for clients such as Crush. Our partnership with Corona Light and Kenny Chesney has reached over one million consumers with over 50,000 sweepstakes entries and thousands of impressions on the spot. For more information, please visit www.friasagency.com.

About Versus Systems

Versus Systems Inc. has developed an exclusive in-game pricing and promotions engine that enables publishers, developers and creators of games, applications and other interactive media to offer real-world prizes in their content. Players, viewers, and users can choose from the prizes on offer, then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into mobile, console and PC games, as well as media streaming and mobile applications. For more information, please visit www.versussystems.com or visit the official Versus Systems website Youtube channel.

Investor contact:
Cody Slach and Sean McGowan
Gateway Investor Relations
949-574-3860
VS@gatewayir.com
or
press@versussystems.com

Disclaimer regarding forward-looking information

This press release contains certain forward-looking information and statements within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as of the date of this press release. Any statement that involves discussions regarding predictions, expectations, beliefs, plans, projections, goals, assumptions, events or future performance (often but not always using expressions such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “planned”, “forecasts”, “estimates”, “believes” or ” intends “or variations of these words and expressions or stating that certain actions, events or results” could “or” could “,” would be “,” could “or” be “supposed to occur or be achieved) are not statements of historical fact and may be forward-looking statements. These forward-looking statements are based on reasonable assumptions and estimates of the management of the company at the time these statements were made. Actual future results may differ materially, as forward-looking statements involve risks, uncertainties and other known and unknown factors that may cause the actual results, performance or achievements of the company to differ materially from all results, performances. or future achievements expressed or implied. forward-looking statements. Although the forward-looking statements contained in this press release are based on what the management of the company believes or believed at the time to be reasonable assumptions, the company cannot assure shareholders that actual results will be consistent with these forward-looking statements. , as there may be other factors that cause results not to be as expected, estimated or expected. Accordingly, readers should not place undue reliance on forward-looking statements and information. There can be no assurance that forward-looking information, or the material factors or assumptions used in developing such forward-looking information, will prove to be correct. The Company assumes no obligation to publicly post revisions to update voluntary forward-looking statements, except as required by applicable law.


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The video game industry is consolidating http://www.tempo-visuel.com/the-video-game-industry-is-consolidating/ Fri, 05 Mar 2021 11:45:05 +0000 http://www.tempo-visuel.com/the-video-game-industry-is-consolidating/

Hi everyone, it’s Jason. This week, Epic Games announced plans to buy Tonic Games Group, creator of the hit Fall Guys. This is another in a long series of recent video game acquisitions and growing evidence that the $ 180 billion industry is consolidating. In fact, it has become almost impossible for independent game companies to survive.

Just a few years ago, the big-budget video game industry was complemented by a number of independent companies capable of creating success with fewer resources and more creative risk. Double Fine Inc., which employed less than 100 people, was known for an eclectic mix of artistic titles. Obsidian Entertainment Inc. had a reputation for creating complex and deep role-playing games.

But the two companies had to face financial difficulties. They were often hired by editors on work-for-hire projects, leaving their fates tied to the whims of whatever executives wanted in a given quarter. Losing a contract could be devastating, leading to layoffs and budget cuts. So it was no surprise to see them both engulfed by Microsoft Corp .: Obsidian in 2018 and Double Fine a year later.

Even large publishers are not immune. Last fall, Microsoft bought ZeniMax Media Inc., the parent company of Bethesda Softworks, in a $ 7.5 billion transaction. ZeniMax, which released several commercial flops such as Prey and Fallout 76, has reportedly been looking to sell for years. It was the only major American game publisher not to be publicly traded.

Which brings us to Tonic Games, whose subsidiary Mediatonic enjoyed a wave of success last year thanks to Fall Guys, one of the most popular online games of the pandemic. It was addicting, satisfying, and the perfect way to interact with strangers during extended lockdowns.

But Mediatonic has struggled to keep the game’s momentum going, even with a wave of hiring and new features planned. Rather than risk further player abandonment and potential financial uncertainty, the studio executives sold out to Epic, one of the richest game companies in the world. This move will likely result in faster and more regular updates for Fall Guys that Mediatonic could never have developed on its own.

Even though the video game industry exploded during the pandemic, making games has always been a risky proposition. Customers can be fickle, development costs have increased exponentially, and ideas that seemed unique at the start of development may have become ubiquitous once a game is finished, three or four years later.

The landscape can be difficult to navigate, even for the most successful independent developers. Companies that were otherwise stable, like Gearbox Entertainment Co. and Insomniac Games, have also been sold in the past two years.

Consolidation appears to be a win-win solution. Sellers can ensure stability, while buyers get more content to serve a fan base hungry for new games. But there are also costs. An industry dominated by a handful of large corporations could eventually lead to creative stagnation and other symptoms of monopolization, like limited choices and higher prices.

It’s great to see developers succeed financially, but it’s hard not to worry about the long-term ramifications for fans and video game makers. By the time we see the results, it may be too late. – Jason Schreier

If you read something

Meet the man who decides who gets vaccines: Albert Bourla, CEO of Pfizer, who become the most popular person on the planet. According to the latest BusinessWeek cover story, Israeli Prime Minister Benjamin Netanyahu “boasted in January that he spoke with Bourla 17 times, with the CEO even taking his calls at 2 a.m. Bourla says he has spoken to Netanyahu “even more” since. “

And here’s what you need to know in the global tech news

YouTube says Trump is not getting his channel back. It will stay suspended indefinitely alongside his accounts on Twitter and Facebook.

Government watchdog warns arms contracts not have sufficient cybersecurity provisions.

Amazon spent the pandemic take control of New York.

Jack Dorsey Square agreed to buy a controlling stake in Tidal, the music streaming service run by boyfriend, rapper Jay-Z.


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Piotr Karbowski from CreativeForge Games: “In our case, each contract is tailored to the developer” – Game World Observer http://www.tempo-visuel.com/piotr-karbowski-from-creativeforge-games-in-our-case-each-contract-is-tailored-to-the-developer-game-world-observer/ Fri, 05 Mar 2021 11:38:12 +0000 http://www.tempo-visuel.com/piotr-karbowski-from-creativeforge-games-in-our-case-each-contract-is-tailored-to-the-developer-game-world-observer/

Within the framework of WN Development Competition, we discuss the industry with the jury members. In this episode we catch up Piotr karbowski, CEO of CreativeForge Games (member of the PalyWay group).

Piotr karbowski

WN Dev Contest is a contest for developers of Unreal Engine games. It is owned by WN Media Group in conjunction with Unreal Engine and Reboot Develop.

GWO: What are the main mistakes beginner developers can make when working on a game?

Piotr: Too complicate the game, take on projects that are too big or develop projects that have no chance of success.

Developers often want to make a game of their dreams, something phenomenally big. Another Witcher or Ancient scrolls. How do publishers see these ambitions, should they be encouraged?

It is best if the developers carefully study the example of a few teams going down the same path as them. Unfortunately, in most cases, as we know, if this is your first game or even your second, this [taking on a big project] is a bad road to take.

There are many publishing houses in the market. Each offers its own set of functions / responsibilities. What is editing for you?

In our case, each contract is adapted to the developer. Sometimes it’s just funding, sometimes full marketing without investment in development.

Is it important to you as a publisher that the developer who signed up with you implements your workflows and processes?

It is important to us that the developer can provide a monthly account of all the work they have done and complete each step on time.

What kind of game are you looking for in the competition?

Studio for one man, unique game, no platform. Or several people’s studios open for new projects.


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Paweł Olszewskij from Movie Games: “Marketing budget usually reflects 30% of production budget” – Game World Observer http://www.tempo-visuel.com/pawel-olszewskij-from-movie-games-marketing-budget-usually-reflects-30-of-production-budget-game-world-observer/ Fri, 05 Mar 2021 08:52:48 +0000 http://www.tempo-visuel.com/pawel-olszewskij-from-movie-games-marketing-budget-usually-reflects-30-of-production-budget-game-world-observer/

Paweł Olszewski
Director of Business Development, Cinema Games

WN Dev Contest is a contest for developers of Unreal Engine games. It is owned by WN Media Group in conjunction with Unreal Engine and Reboot Develop.

GWO: Paweł, what is the relationship between marketing spend and production budget?

Paweł: The marketing budget generally reflects 30% of the production budget. This includes our internal support and the potential cost of some third party service providers that we sometimes hire.

You know how teams sometimes tend to overestimate their strengths and underestimate their deadlines, especially once they’ve received funding and support from a publisher? Can you give any advice on how best to plan the development stages to ship the game on time?

There are a lot of factors that affect the final shipment date, there is no easy answer here. Flexibility is a must – from partners, developers and publishers.

It’s a popular opinion that the publisher doesn’t look so much at the game, but rather the team behind it. What makes a good development team for you?

The self-organizing team is the best team for us as a publisher. A group of people who can organize and manage their own work. This approach with a decent track record is often even more important than the game currently being launched.

Are you using management systems and tools to track development progress?

We have our own workflow and applications, but we are also flexible and can adapt to the developer’s corporate policy. We are here to support them, without forcing anything. If they have their own tools that work well, we adapt to them to make the whole process smooth.

What kind of game are you looking for in the competition?

FPP simulators, FPP survivals, FPP survival horrors, 2D indies, tycoons / isometric strategies.


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