Magazines and E-zines – Tempo Visuel http://www.tempo-visuel.com/ Sat, 25 Sep 2021 06:19:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://www.tempo-visuel.com/wp-content/uploads/2021/03/tempovisuel-icon-70x70.png Magazines and E-zines – Tempo Visuel http://www.tempo-visuel.com/ 32 32 Beauty brands embrace zines as an experiential offline moment https://www.tempo-visuel.com/beauty-brands-embrace-zines-as-an-experiential-offline-moment/ Wed, 15 Sep 2021 04:18:41 +0000 https://www.tempo-visuel.com/beauty-brands-embrace-zines-as-an-experiential-offline-moment/

In the beauty industry, there is a constant arms race in the digital world to grab the attention of editors, influencers and clients. But some brands are taking advantage of offline opportunities in the form of zines to encourage quiet moments of engagement.

Zines are self-published mini-magazines, typically with a small distribution of physical copies and an emphasis on unconventional topics. Zines gained popularity in the 70s punk scene. But in the case of 2021 and the beauty industry, zines offer brands a slight opportunity to give customers an extra edge or get publications. on social media from publishers and influencers. For example, in March 2019, Selena Gomez’s Rare Beauty brand partnered with well-established zine All My Friends, and in August, when Rose Inc. launched, its direct mail featured a large-scale print zine. More recently, hair care brand Bread Beauty Supply and own makeup brand Saie have produced periodical zines to tell stories to influencers and publishers. Now both are expanding distribution to e-commerce customers.

Saie launched her third zine in September after sending out her first in Spring 2020. The zine’s theme is based on travel, to match the marketing of the new shades of Slip Tint tinted moisturizer, which launched on Wednesday. Slip Tint was designed to be suitable for travel. Entitled “Let’s Go,” the zine includes travel guides for four cities, including Miami and LA, as well as artistic illustrations and playlists curated by local DJs, with QR codes for easy access.

Laney Crowell, founder and CEO of Saie, previously worked for magazines like Elle and Lucky before devoting herself full time to beauty with Estée Lauder Companies. Suffice to say that the concept of zine was no stranger to Crowell. She wanted to focus on storytelling, given the brand launched in November 2019, shortly before the emergence of the Covid-19. He hasn’t been able to organize immersive events or face-to-face meetings as he originally planned.

Zines found widespread attraction in mid-2020 during the US forties as a form of creative expression, with many being “posted” on Instagram.

“We found that people were saving [our zines], that’s why we decided to have maps in this again. We’ve been thinking about the kind of things we hold onto once we [have] them, ”Crowell said. “All of the lifestyle elements all come back to the product in one form or another. It’s an editorial moment for us, as it’s just about engaging and bringing the product to life.

Crowell and Saie’s team think about the zines about two months before publishing them, and all the creative production is done in-house. For the September issue, Saie produced 1,000 zines. Five hundred have been sent to influencers, editors and brand friends, while the remaining 500 will be sent to the first 500 people who order the new Slip Tint shades.

For Saie, the zines also serve as a test for his next direct mail campaign, in October. It will reach 100,000 homes and is being developed internally. Saie is looking to find out how many people are accessing the QR codes in the zines, which link to the brand’s website and the current edition’s music playlist.

Bread Beauty Supply also produced an undisclosed number of zines (called “Daily Bread”) to be included in its press and influencer mailers in Australia when the brand launched in the spring of 2020. Maeva Heim, Founder of Bread Beauty Supply , said the idea was inspired. by a nostalgic morning routine of going to a bakery to buy fresh bread and have a morning newspaper. Bread reproduced the zine, with a different message, in June, when the brand launched its hair cream in the United States.In September, Bread produced another zine to coincide with the launch of two new products on Tuesday: a serum for the scalp for $ 28 and a mud mask for $ 34 via Sephora.

“It gave us the opportunity to tell people about the brand and the products, but also to include some personal touches,” Heim said. “What we found was that people were excited to share it on their [Instagram] Stories. People share products on their stories all the time, but to make the most tactile and fun element resonate with people.

For example, Heim said that a bakery owner saw the zine on social media and sent a request to Bread to send them a copy to post in the bakery. The zines included recipes, product-related crosswords, a note from Heim, and product tips. Bread plans to start including zines in e-commerce orders by November. It will also start adding more editorial elements, including images and interviews with brand ambassadors. And he will update the zines every few months to keep them up to date for customers.

“People, like editors and influencers, are so overwhelmed with the products, because everyone gets new products every day. It kind of helps reduce that noise and gives us the opportunity to get people to hold onto information, ”Heim said.


Source link

]]>
Meet the editors https://www.tempo-visuel.com/meet-the-editors/ Wed, 08 Sep 2021 21:40:18 +0000 https://www.tempo-visuel.com/meet-the-editors/

SearchNetworking has a team of dedicated editors who cover established and emerging network technologies. Our staff stays in constant contact with the best experts in the industry to produce fresh and original content and technical advice. Here is an overview of who is behind the site:

Jennifer English Editor of the site [email protected]

Jennifer English is Editor-in-Chief of TechTarget’s Networking Media Group SearchNetworking. She is the former editor of the SearchSDN site. Jennifer joined TechTarget in 2016, after earning a degree in English from the University of New Hampshire and minors in Business Administration and Music.

Deanna darah

Deanna darah Assistant site editor [email protected]

Deanna Darah is Associate Site Editor for SearchNetworking at TechTarget. She started working at TechTarget after graduating from the University of Massachusetts Lowell in 2021. She majored in English and focused on journalism and professional writing. She previously worked as an editor for The connector student newspaper at UMass Lowell.

Luke O'Neill

Luke O’Neill Executive editor [email protected]

Luke O’Neill is editor-in-chief of the Networking Media Group, overseeing SearchNetworking and SearchUnifiedCommunications. He edits and writes articles on a variety of networking topics, including networking, wireless technologies, and software-defined WAN. He is the former editor-in-chief of SearchUnifiedCommunications. Prior to joining TechTarget in February 2015, Luke obtained a Masters degree in Print and Multimedia Journalism from Emerson College.

Kate gerwig

Kate gerwig Managing Editor [email protected]

As Editorial Director of TechTarget’s Networking and Security Media Group, Kate works closely with the editorial team to develop content relevant to the audience of corporate communications and networking service providers, including technology and trends in hardware and software networks, wireless networks, data centers and branch office network architecture. , and cloud networking. Prior to joining TechTarget in 2007, Kate covered telecommunications and internet for over 15 years for various magazines, websites and communications services. She was also editor-in-chief of Tele.com magazine, Senior Enterprise Network Services Analyst at Current Analysis Inc. and Senior Editor at CMP Custom Publishing, where she worked with a wide variety of technology clients targeting enterprise clients. She received her master’s degree in journalism from the University of Missouri.

Chuck moozakis

Chuck moozakis General editor [email protected]

Chuck Moozakis is editor-in-chief of the Networking and Security Media Group. Previously, he was Editor-in-Chief of the Networking Group and Editor-in-Chief of SearchNetworking. Chuck has covered networking, telecommunications, new media and print production technologies for over 25 years. Prior to joining TechTarget, Chuck was Editor-in-Chief of News and Technology and was also editor-in-chief of InternetWeek.

Sandra Gittlen

Sandra Gittlen General editor [email protected]

Sandra Gittlen is Editor-in-Chief of TechTarget’s Networking and Security Media Group. She joined TechTarget in 2019 to write on a wide range of networking and security related topics. Sandra has been writing about business technology and computing in general for almost 25 years. For 15 years, she was a freelance writer with a portfolio of clients ranging from industry publications to companies targeting IT buyers. Before becoming a freelance writer, Sandra was a writer and journalist at IDG’s Network world. She graduated from the University of Wisconsin-Madison.

Alicia Landsberg

Alicia Landsberg Editor-in-chief [email protected]

Alicia Landsberg is the editor-in-chief of the Networking and Security Media Group. Previously, she was a senior writer producing product content for the areas of Data Center Virtualization, Cloud DevOps, and Healthcare IT. Alicia worked in educational publishing at Pearson and Cengage Learning before joining TechTarget in 2016. She has also reported and written for several print and online publications throughout her career.

Alissa Irei

Alissa Irei Senior Editor [email protected]

Alissa Irei is a senior writer with the Networking and Security Media Group, contributing to SearchNetworking, SearchSecurity and SearchUnifiedCommunications. In previous roles at TechTarget, she was a feature editor and e-zine for Network evolution and SearchSDN site editor. Alissa graduated from the Medill School of Journalism at Northwestern University with a Masters in Journalism, then worked as a videographer, producer, video editor and on-air reporter for ABC and NBC media in Montana and South Carolina. She went on to be an editor at a Boston-based content marketing firm and director of editorial and creative services at a small liberal arts college. His work as a multimedia journalist has also been published in the Phoenix New Times, AOL’s Politics Daily and Military Time.

Antoine Gonsalves

Antoine Gonsalves Chief Information Officer [email protected]

Antone Gonsalves is the news director for the Networking Media Group. He has extensive and extensive experience in technology journalism. Since the mid-90s, he has worked for the UBM Information week, TechWeb and News from computer dealers. He also wrote for Ziff Davis PC week, CSOonline from IDG and CruxialCIO from IBTMedia, and complemented it all by covering startups for Bloomberg News. He began his career as a journalist with United Press International, working as a reporter and editor in California, Texas, Kansas and Florida.

Source link

]]>
Corp! magazine pays tribute to CEO of Dawn Foods | 2021-08-09 https://www.tempo-visuel.com/corp-magazine-pays-tribute-to-ceo-of-dawn-foods-2021-08-09/ Wed, 08 Sep 2021 07:00:00 +0000 https://www.tempo-visuel.com/corp-magazine-pays-tribute-to-ceo-of-dawn-foods-2021-08-09/

JACKSON, MICH. – Carrie Jones-Barber, CEO of Dawn Food Products, Jackson, Michigan, was recently honored by Michigan’s Corp! Magazine. Ms. Jones-Barber was one of a select group of women recognized by Michigan Trade Publication for their contributions to their field and to the community at large.

The awards were presented at the Women Thrive Michigan Conference hosted by Corp! Magazine and MichBusiness, a Michigan group of companies. In a category honoring women who are “change agents and thought leaders in the workplace,” Ms. Jones-Barber was named for her distinguished leadership and received the Women Leadership in the Workplace Award.

According to Corp! Magazine, the criteria for this honor include significant business success as well as efforts to make Michigan a better place to live and work through their efforts.

Talk with Corp.! Magazine Regarding the challenges women face in their careers, Ms Jones-Barber cited data suggesting that the “glass ceiling” continues to hamper women in their advancement into corporate leadership positions.

“The McKinsey and Company Women in the Workplace 2020 study showed that at the start of 2020, around 21% of leadership positions were held by women and less than 30% of vice president, vice president senior and executive were owned by women, ”she said. “These numbers have to change.

Source link

]]>
September is library card registration month https://www.tempo-visuel.com/september-is-library-card-registration-month/ Thu, 02 Sep 2021 10:02:16 +0000 https://www.tempo-visuel.com/september-is-library-card-registration-month/

The Monroe County Public Library offers local residents the chance to read, learn, connect and create. The main library is located at 303 E. Kirkwood Ave. and the Ellettsville branch is at 600 W. Temperance St. All events are free. Funding for the event is provided by the Friends of the Library Foundation.

Library card registration month

September is library card registration month! Library materials, events, and computers are available to everyone, but if you want to check out something or access e-library resources, you’ll need a library card! Complete a request at any library branch or bookmobile stop, or online at mcpl.info.

Story time and the discovery of preschool

In preschool story time, stories, songs and nursery rhymes inspire your child to talk, sing and play with books and words, followed by Preschool Discovery – fun and open art experiences, STEAM adventures and the letter exploration. It is 10-10: 25am and 10: 30-11: 15am Thursday in Ellettsville A and B meeting rooms. Suitable for ages 3-6 and caregivers. Please register at mcpl.info/calendar.