PONTE VEDRA, Florida – (COMMERCIAL THREAD) – Cloud Media Center (CMC) – a startup particularly well positioned in the video distribution space – has significantly expanded and diversified its content offering to advertisers and publishers through a new partnership with the Hollywood-based content producer , Trigger Media Group.
“We’re thrilled to join forces with a talented and well-connected multi-genre production house like Trigger,” said CMC President Bob Portrie. “This dynamic new partnership takes us to the next level by delivering the newest, hottest and most original video content on the market. We see tremendous value in the expertise, creativity and work ethic that Trigger brings to the table.
According to Portrie, CMC’s campaign to recruit other elite content producers is active and ongoing.
CMC, headquartered in Ponte Vedra, Florida, sells ad inventory related to long and short sports video content through a cloud-based, analytics-based distribution platform that seamlessly connects content producers to advertisers and publishers. CMC offers a full suite of inventory to advertisers, including display, pre-roll inserts, referrals, and personalized in-brand content.
Trigger Media Group is a full-fledged production and media studio with a library of award-winning movies and IPTV, as well as reality TV, sports and esports divisions. Trigger’s partners and staff include Emmy-winning industry veterans with over 30 years of entertainment, sports, marketing and production experience.
Cloud Media Center has built a unique business model that offers a unique service to advertisers and publishers: personalized starred content. Through CMC’s partnerships with an elite group of content producers and group access to the “name, image and likeness” of superstar athletes, the company has the ability to create personalized content featuring featuring the most popular players in college and professional sport.
In addition to impactful and sports-focused content, Trigger will also produce entertainment-focused content for distribution through CMC’s multi-silo publisher network. Trigger’s content will cover Hollywood and celebrity news and gossip. CMC further strengthened its position in the highly competitive digital advertising space by securing a stake in original content produced by Trigger.
“As a content creator, storyteller and entertainment producer, we believe there is nothing more valuable than having sophisticated and highly evolved marketing technology backed by the best in the business,” said Justin Hannah, President of Trigger Media Group. “This ensures the success of our digital, television and film content, while creating additional revenue streams in the paradigm shift towards the present and future digital world. It’s a win-win.
The first co-owned production between the two companies is a gripping, star-studded content called “Taylor’D,” starring hugely popular NFL network presenter Taylor Bisciotti, who interviews the biggest stars in the National Football League, like Steeler JuJu Smith. Schuster and the giant Saquon Barkley. Interview topics include: game schedule breakdowns; players to watch; picks / predictions for the division and the Super Bowl; personal training regimes and more.
“Through our partnerships with a talented group of content partners, we have access to on-air talent like Taylor Bisciotti, as well as top professional players like Patrick Mahomes,” said Portrie. “We have the funding, the experience and the vision, a world-class technology platform and a unique revenue-sharing business model that will allow us to compete with anyone in the space.”
CMC’s end-to-end platform enables collaboration, on an unprecedented level, between the three large groups traditionally siled within the digital publishing market – content producers, advertisers and publishers. It is this collaboration combined with the best personalized dashboards and real-time analytics that enables these three groups to optimize their campaigns with speed and granular precision.
Cloud Media Center (CMC), based in Ponte Vedra, Fla., Sells digital advertising inventory through a cloud-based distribution and analytics platform that seamlessly connects advertisers to content providers and publishers. The result maximizes collaboration – unleashing synergies of next-level advertising campaigns. CMC’s next-generation platform and best-in-class dashboards, created by former Intel developers, provide front-end AI-based microtargeting and easy-to-understand real-time analytics on the backend. Content producers, advertisers and publishers will have all the tools and data they need to optimize campaigns, and do it quickly and accurately. Visit the CMC website here.