The resurgence of this year’s Cresta Awards continued to focus on âlisteningâ. It has also extended its Early Bird rates for an additional week, until the end of World Day on July 7.
âWe like to meet deadlines, but the clamor from attendees wanting more time to get their work done under the prize offer has just gotten just too loud,â said Cresta President Alan Page.
“We’ve shaped the pricing around an agile response to industry needs, so it looks like we’d better take note of all requests for an extra day or two!” “
The competition, which with its unique independent judging approach promotes itself as the âglobal creative benchmarkâ, has seen an increase in entries around the world this year.
Page sees this as a sign of a return to confidence and marketing ambition in the industry. He also says this is yet another positive response to Cresta’s decision to continue operating last year, when many competitions were canceled, and with completely free entry.
This year, dramatically reduced prices once again demonstrated that Cresta strongly supports the industry’s efforts to start showing their best work again.
Page encouraged participants to pay close attention to some of the new categories introduced this year.
âWe have focused on shaping the pricing to give the best possible opportunity to stand out for what matters today to creatives, their clients and, of course, the consumer. “
Cresta CEO Lewis Blackwell added: âWe were again overwhelmed by the strong response from many attendees who came for the first time last year. It ranges from large network offices to freelancers and small studios, agencies. It also includes more clients. And we’ve really enjoyed the work we’re seeing from new entrants to Australia.
The 2021 Cresta Awards registration deadline is July 20.
The image is from a healthcare campaign featured at this year’s Cresta Awards. Faceboobs for YourBreast Breast Augmentation by Fenton Stephens 2020 from Melbourne.