Losses from digital ad fraud are expected to reach $68 billion worldwide this year, up from $59 billion in 2021, according to a new report released on Monday.
According to Juniper Research, the five countries most affected by ad fraud – the United States, Japan, China, South Korea and the United Kingdom – together account for 60% of global digital ad spend losses.
“With the United States representing such a large market in terms of ad spend, campaigns in North America will undoubtedly attract the attention of fraudulent gamblers,” said research author Scarlett Woodford.
“This will lead to unprecedented innovation in fraud tactics in the United States, with advertisers demonstrating a greater need for fraud detection and mitigation services,” Woodford added.
The US alone would also account for 35% of digital ad fraud losses this year.
“Those advertising in the United States will potentially suffer the most financial loss from fraudulent activity, with total losses in the United States expected to exceed $23 billion in 2022,” the results showed.
The United States represents the largest market for digital ad spend, with high levels of internet penetration and high usage of mobile apps and browsers providing strong opportunities for the display of promotional content.
The researchers urged digital advertisers targeting these five key markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent ad traffic that provides no return on ad spend. .
“The most successful ad fraud detection tools will leverage machine learning algorithms to compare ad traffic with previously observed verifiable benchmark data,” the report states.
Meanwhile, India’s digital ad spend is expected to grow 10x over the next decade and will likely account for 70-85% of the total ad market, which currently stands at 33%.
The digital advertising market is expected to hit $25 billion to $35 billion by 2030, up from $3 billion in 2020, according to management consultancy RedSeer.