Evidence Advertising Invests in New Creative and Strategic Firepower | Texas

AUSTIN, Texas, March 5, 2021 / PRNewswire / – Publicity of evidence, a full-service independent marketing company at the heart of the Lone Star State, today announced two key appointments to its leadership team. Craig markus was appointed Executive Creative Director and John kottmann joined as director of strategy.

These recruitments are a decisive step in strengthening the capacity of Proof and in bringing together Markus and Kottmann, who have a long working relationship, with the owner of Proof Advertising. Bryan christian.

“COVID-19 allowed me to reunite with John and Craig while allowing them to work new York, where we have a growing team. These two hires are essential investments to bring Proof to the elite level of mid-sized agencies. Or an agency of any size, for that matter, ”said Christian.

Markus launched his career at Ogilvy and helped grow Deutsch before taking his talents to McCann / NY where he co-founded TAG, their youth marketing division that started Xbox, and ran the Army account. American during its transition to Army Strong. It was at McCann / NY that Markus began working with Kottmann, who led strategy for clients across the portfolio. Most recently, Markus has helped countless brands find their purpose at Cramer-Krasselt NY and through his branding studio, Rage, Grace & Partners. In his new role, Markus will lead creative for all agency accounts.

“I first worked with Proof when they were on the US Army’s list of agencies. I was immediately impressed with their work and their spirit,” said Markus. “While a lot has changed in our business since then, Proof has tenaciously remained a place full of passion, talent, intellect and energy. I am delighted to have the opportunity to reunite with John as we let’s help all brands find meaning and value in a noisier environment. and a noisier world. “

During his time at McCann / NY, Kottmann was the principal planner for almost all major accounts and co-managed the strategy department for several years, overseeing the global planning of Mastercard, Coca-Cola, Capital One, Wendy’s, Burger King , HP, GM, Pfizer and Verizon. Kottmann then went to DDB as Chief Strategy Officer in the United States and continued to build iconic and effective brand platforms and work for Microsoft clients at McDonald’s. He brings extensive experience across multiple categories, including consumer goods, travel / hospitality, technology, financial services and healthcare, to his new role at Proof.

“Planning has never played a more important role in connecting data and creativity to achieve business goals than today,” said Kottmann.

Founded in 2010, Evidence is an independent ideas distillery of 60 passionate and talented people located in Austin, Texas. The proof has been presented in Ad Age, Adweek, Creativity, Communication Arts and The New York Times and has received the Ad Age Small Agency of the Year award four times. Proof’s diverse client list of innovative national and global brands includes Subway Restaurants, Travel Texas and Mouser Electronics. For more information visit http://www.proof-advertising.com.


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