Ex-advertising executive Wayne Moulton joins Hoppr

Wayne Moulton, Hoppr’s Vice President of Business Development for Australia and New Zealand

Australian advertising company Hoppr has appointed advertising industry veteran Wayne Moulton as vice president of business development for Australia and New Zealand.

Hoppr CEO Cyril Daoud says Moulton brings an impressive track record of success, most recently as director of telecommunications and media affairs for Nuance.

His three decades of global experience working with the most innovative brands in telecom, media and technology will be invaluable as Hoppr introduces compelling technologies and business models that will generate new revenue streams for service providers. network services and pay-TV operators,” says Daoud.

Hoppr says Moulton is responsible for establishing partnerships across Australia and New Zealand to develop digital advertising business models for network service providers.

According to Daoud, the Hoppr value proposition, Moulton adds, comes at a time when many telecommunications organizations are facing major challenges in maintaining their bottom line.

“Network Service Providers (NSPs) and pay-TV operators in the ANZ region have a unique opportunity to leverage profitable relationships with the growing digital advertising community. Brand managers and advertising agencies are quickly realizing that network service providers and pay-TV operators represent one of the most effective ways to target individual groups and manage their viewing experiences,” says wayne Sheep.

“Executives today are focused on growing market share and increasing shareholder benefits. Hoppr’s innovative solution offers NSPs and pay-TV operators the ability to leverage the fact that they own and control the user interfaces used by subscribers to discover and enjoy the entertainment they want. My mission is to work with suppliers in this region to help them leverage the value already created within their own customer base. »

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