For Indie Game Developers, Set to Cut Platform Fees and Scam Middlemen with a New Platform | Business


Bash, a new platform for desktop and web game developers to fund and distribute video games, has called for developers to join its inaugural cohort. Bash’s intention is to make the funding, publishing, distribution, and ownership of online PC game development more fair and open. Game developers can to apply now to participate in Bash’s program in which accepted developers will receive exclusive support from Bash for the funding, testing and marketing of their video game.

As gaming platform giants continue to squeeze developers, charging them 30-50% fees, Bash aims to deliver an alternative platform based on two key pillars: community support for developers and a Early access for players through a seamless, easy-to-use presale. system that operates verified license keys based on the Solana blockchain. Bash will give developers a competitive edge with organic and ongoing financial support, while players purchasing blockchain-based license keys will enjoy improved access, game entry, and transferable ownership. role of digital rights management (DRM) over the past 20 years.

“Our goal with is to merge the best part of physical ownership – resale – with the huge benefits of digital distribution,” said Bash CEO Kyle Zappitell, who is a former Xbox developer himself. Mobile. “While blockchains have been the source of the hype, we believe we’ve built on them in a way that offers a tremendous opportunity to deliver real value. Bash and its SDK will bring the process from creation to distribution end-to-end games cheaper and easier for developers, while rewarding gamers who are first defenders, making it easier for them to buy, sell and trade games.

A better funding and revenue model for independent game developers

With Bash’s new model, game developers can create and sell any number of blockchain-based licenses they want which, in turn, gives buyers access to the game. Developers can sell those licenses to give access to existing games, or pre-sell them to raise funds for the development of a future game. This funding is held in escrow for the developers. As they reach milestones and share updates, their community votes to unlock the next round of funding, with Bash taking just 15% of primary sales – a dramatic reduction in the brutal margins that the platforms of distribution of games from Steam to Roblox currently charge. Developers on Bash have a direct relationship with their community, made up of committed advocates.

Reinventing game distribution

Bash adopts Web3-style distribution by allowing developers to sell and pre-sell the games they create to a community of advocates who want the game to be successful and who will become the game’s first users. Easy to identify and reward , these early adopters can get free Lifetime Battle Passes and in-game collectibles, among other special incentives. By rewarding early adopters with valuable in-game goods, developers strengthen their advocacy.

With fees that are a fraction of competitors’ fees, Bash cuts out abusive middlemen like traditional publishers and distributors. Game developers receive ongoing royalties as their game licenses are resold and the circulation of their games increases.

Breaking down barriers and democratizing ownership

Independent game developers can easily pre-sell and sell licensed keys for their games on Bash. The Bash SDK validates ownership of the entry on the blockchain for game access and allows developers to easily integrate this authentication system into their games. Transparency and truth are on the blockchain and independent of Bash. License owners can then sell or trade a PC game once they’re done (or keep it forever), while developers can set their resale fee and profit from secondary sales.

“A major goal of Bash is to use the blockchain to return ownership to players, while rewarding developers and maintaining their revenue stream,” Zappitell added. “Buying directly from the game developer and supporting the game developer from these early stages is a more decentralized way of buying games that disrupts the very large incumbents who control the platform and charge insane fees. In some ways, Bash is roughly analogous to crowdfunding for musicians and bands. This marks a huge shift in the way digital games are sold right now.

Blockchain-based games that the developer sells early in development may differ from those sold later. When the game is released, the first licenses are a powerful representation of the game’s early support and can bring unique benefits.

Apply now

Game developers can apply now to finance, create and develop digital games. Be among the first to try the SDK and build a community of early supporters.

About Bash

Bash is a web and desktop game marketplace and SDK built on the Solana blockchain. Using the Solana blockchain for fast transaction times, cheap fees, and vastly improved energy and environmental efficiency, Bash is built for global demand and scale. Bash is supported by a distributed team based in the United States.

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CONTACT: Kevin Martin

[email protected]




Copyright BusinessWire 2022.

PUBLISHED: 05/13/2022 16:01 / DISK: 05/13/2022 16:02

Copyright BusinessWire 2022.

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