GameAnalytics launches the GameIntel business intelligence platform


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GameAnalytics launched GameIntel, a new business intelligence platform created to provide “the game industry‘s source of truth” for the best mobile games.

Built on a massive gaming dataset of over a third of total global gamers, GameIntel provides market insights and key performance indicators (KPIs) for top mobile games.

GameIntel leverages data from more than 150,000 games that currently integrate GameAnalytics worldwide, and builds on the development of the company’s existing Benchmarks + platform. It allows developers, publishers, monetization managers and other professionals in the gaming industry to gather meaningful information.

“GameIntel is an extension of our Benchmarks + service, and we see it as a source of truth in the gaming industry,” GameIntel director Chay Hunter said in an interview with GamesBeat. “We can get retention trends for game genres and get away from the rumor.”

With the launch of GameIntel, users can now get market insights through dashboards, including interactive views of top graphics, top performing global games and publishers, recently released titles, progressive launch games and trendy games. The new service also includes in-depth categorization of over 150,000 games across the store’s ecosystem, with game-specific mechanical-level research capabilities to enable better market research.

“We spent about a year building it all into one tool,” Hunter said. “We have marked out approximately 150,000 games in detail.”

Rely on benchmarks +

Above: GameIntel has data on over 150,000 games.

Image Credit: GameIntel

It monitors the top 500 charts (hourly) for free and paid games, it displays views of global hits and top-performing publishers, it has a searchable database of over 220,000 games, and it features performance and usage ratings for the best games. It contains the trending games over the past day, week and month, recent, upcoming and smooth launch titles, and hundreds of data points per game, including themes, art style and the mecanic.

It also has precise subgenres and searchable metadata.

When GameAnalytics released the Benchmarks + platform in 2019, it provided aggregate usage data for metrics like retention, engagement, monetization, and advertising. The Benchmarks + service will now remain active as a feature set within the larger GameIntel platform, allowing game developers to unlock both services with a single account.

GameIntel users can access a number of key information about using all games, including: installs, DAU, and retention on D1, D7, and D30.

The 140,000 monitored games are played by an average of 1.7 billion gamers per month for more than 20 billion unique monthly sessions. The estimation models are fed by data from the GameAnalytics network. GameAnalytics was founded in 2012 by Danish serial entrepreneur Morten Wulff, who remains the chairman of the company today. The company raised $ 8 million and was acquired by mobile advertising company Mobvista in 2016.

For a limited time, new users will have access to a special launch discount of up to 40%.

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About Cedric Lloyd

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