Donor:Has been updated:
London (AP) – Google has pledged to give UK regulators the role of overseeing plans to phase out existing Chrome browser ad tracking technology as part of a competitive investigation into the tech giants. ..
UK competition watchdog is investigating Google’s proposal to remove third-party cookies over concerns over weakening digital advertising competition and establishing the company’s market power.
To address concerns, Google made a series of commitments on Friday, in particular by giving the Autorité des marchés financiers a supervisory role in the design and development of alternative technologies.
“The emergence of high tech giants like Google has presented competition authorities around the world with new challenges that require a new approach,” said Andrea Kosheri, CEO of Watchdog.
The Competition and Markets Authority works with technology companies to “shape their behavior and protect competition for the benefit of consumers,” he said.
The promise discriminates against rivals in favor of “substantial restrictions” on how Google uses and combines individual user data for digital advertising purposes and its advertising activities using new technologies. It also includes a commitment not to do so.
If Google’s commitments are accepted, they will be implemented globally, the company said in a blog post.
Third-party cookies (code snippets that record user information) are used by businesses to more effectively target advertisements and to fund free online content like newspapers. However, it has been a source of long-standing privacy concerns, as it can be used to track users across the Internet.
Google has rocked the digital advertising industry with plans to eliminate third-party cookies. This raises concerns that new technologies will leave less room for competitors of online advertising.
Suggest a solution
Google vows to resolve ad privacy investigation with UK Watchdog | WGN 720 radio
Source link Google vows to resolve ad privacy investigation with UK Watchdog | WGN 720 radio