How Xbox Game Pass Helped Guardians of the Galaxy Meet Developer Expectations

The Guardians of the Galaxy video game has had a strange journey since its release in late 2021. The required quality and execution has helped the game fit in well with the gaming community.

However, according to an internal Square Enix meeting, sales of the game fell short of expectations. It’s hard to gauge expectations, but the game’s addition to Xbox Game Pass has certainly changed things. Given the incredible accessibility offered by the service, the game is finally starting to live up to those expectations.

Xbox Game Pass is a Netflix-like service that allows gamers to download or stream any of the included games. Subscribers are offered an extensive library of video games that they can play by paying a monthly fee.

In early March 2022, Guardians of the Galaxy was added to the service. The possible reason could have been the relatively weaker sales. Since then, the game has been very popular among gamers, according to the developers of the title.


Square Enix happy with the reception of Guardians of the Galaxy on the Xbox Game Pass

According to reports, those associated with Guardians of the Galaxy are finally being recognized after the game was added to Xbox Game Pass. Speaking to Eurogamer, narrative director Mary DeMarle had something very positive to say about how the game was received:

“For me, it’s about making the game. What I love right now is people, especially with Game Pass, playing it and sharing the experience.”

So how did things turn out? The game didn’t change much and the positives were still there. However, the greater accessibility that comes from Xbox Game Pass has likely drawn the game to an audience.

Game Pass brings new life to Marvel’s Avengers game, Game Pass can do the same for Guardians Of The Galaxy game. https://t.co/4HNNdIrALs

A bigger reason for the mixed sales wasn’t entirely due to the game itself. The same publisher’s shoddy Avengers video game likely played a role in customer perception. Compared to Guardians of the Galaxy, the hype surrounding the Avengers game was much more massive. Still, it failed to deliver on its promises and missed its targets by some margin.

It’s possible that the fallout from the first game affected the developers’ second game based on the Marvel characters. There were positive reactions from the players who played the game. However, if Square Enix is ​​to be believed, it didn’t sell well enough.

When developers add their games to Game Pass, they receive a lump sum for it. Square Enix reportedly earned between $5 million and $10 million offering its game on the service. On the one hand, it allowed publishers to realize practical income immediately.

More importantly, the game has become available to over 20 million Game Pass subscribers, potentially 20 million new players for it.

Guardians of the Galaxy provides an example of a great game that didn’t sell well. If it hadn’t been for Xbox Game Pass, it would have been hard to find the welcome it found now.

Marvel’s Guardians Of The Galaxy game is getting a huge Game Pass post. What an amazing game, Square just needed to market it better. https://t.co/urfGKZi7TY

Thanks to Microsoft’s gaming service, it finally has the audience it should have had in the first place. The recent event is also a vital lesson for any developer who wants a wider audience. The uniqueness of the Xbox Game Pass service greatly benefits gamers by making games more affordable. It also helps titles like Guardians of the Galaxy get the playerbase they deserve.


Edited by Sandeep Banerjee

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