Idaho’s ski areas welcomed 2.15 million visitors during the 2020-21 ski season, breaking the pre-pandemic record of 1.88 million during the 2018-2019 season.
Experienced Idaho Ski Areas record number of visits by skiers and snowboarders during the 2020-2021 winter season after a rebound from the COVID-19 pandemic, according to an economic impact report from research firm RRC Associates.
Idaho’s ski areas welcomed 2.15 million visitors last winter, surpassing the previous record of 1.88 million in the 2018-19 winter season. While the 2019-20 season was cut short due to the COVID-19 pandemic, seeing only 1.63 million visitors.
“It didn’t take long for ski areas in Idaho to respond and bounce back from COVID,” said Ski Idaho President and Bogus Basin General Manager Brad Wilson. “After nine months of social distancing, people were eager to get out, and many of them discovered how wonderful it is to spend time skiing and snowboarding outdoors in Idaho.”
The study also found that nationally, ski areas in Idaho have a growing share of skiers and snowboarders. About 140,000 to 160,000 Idaho residents, or 7 to 8 percent of the state’s population, ski or snowboard during the season.
Skiers and snowboarders in Idaho spent $309 million in the 2020-2021 winter season, with $170 million on labor, including all forms of employment income: wages, benefits social and income of the owner. The season’s economic activity translated into 5,703 year-round equivalent jobs.
The report also showed that the state’s ski and snowboard industry helps balance out Idaho’s summer-dominated travel industry seasons, likely improving employee recruitment and retention.
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