It’s time for effective advertising campaigns to shine

In a few weeks, the winners of the inaugural Effie Awards Ireland will be announced at a highly anticipated live event that will have many members of the advertising industry glued to their seats for an hour or two.

In the meantime, we can exclusively unveil the preselected agencies and brands in the Independent Sunday. But first, a little patience please, and a little more on the rewards and why they are important.

Organized by the Institute of Advertising Practitioners in Ireland (IAPI), the awards were first announced in 2019 and were due to take place in 2020. But the world then changed and the inaugural awards were suspended for another year.

About Cedric Lloyd

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