Kiwibotthe Colombian robot delivery startup known for its fleet of over 1,200 robots, delivering over 200,000 food deliveries to cities across the United States, is now coming to Peru to develop a completely different initiative: advertising with robots.
While retailers can target and engage with customers online, brands have long struggled to measure and convert foot traffic. Outdoor billboards, banners and screens are static which has become a complacent way of trying to grab people’s attention. On the one hand, people have to approach or walk past billboards to even see an advertisement, but also, advertising like this has become so saturated in the surrounding environment that people often don’t see it. pay more attention.
According to the company, Kiwibot aims to change traditional and antiquated outdoor advertising methods in Peru and replace them with an innovative and dynamic experience using their proprietary autonomous robots.
“With our Kiwibots, we want to change that logic,” said David Rodriguez, director of strategy and business at Kiwibot. “Ads will run autonomously and securely, finding people along the way, engaging with them, and increasing impressions for engagement.”
The pilot will take place at the Jockey Plaza shopping center in Lima.
Kiwibots will promote brands and interact with customers to transform the customer experience, increase sales and lead the future of smart retail, the company said.
After the pilot, Kiwibot aims to expand to other cities and public places like airports, trade shows, stadiums, festivals, subway stations and other high traffic areas.
Undoubtedly, robots are a novelty in Latin America that arouses a lot of curiosity among people.
In recognition of this, Kiwibot’s robots are designed to be adorable to promote a good relationship between citizens and robots.
The novelty of interaction represents a significant opportunity for advertisers who struggle to measure the impact and ROI of their offline marketing efforts.
Thanks to the technology developed by Kiwibot, advertisers will not only have better engagement, but will also be able to receive important data to measure campaign performance. This will include the number of people who interacted with the ad, impressions achieved, as well as conversions and sales generated.
Outdoor advertising is any advertising you are exposed to offline or outside of your home and is one of the oldest forms of advertising in the world. While these ads have been around for several decades, today they are becoming more relevant than ever, thanks to new technologies, much more capable of capturing the attention of customers. This resulted in the projection that global out-of-home advertising spending will amount to US$42.4 billion by the end of 2024.
Instead, many other robotics companies are expected to come after Kiwibot’s pioneer segment. one of which is Mobile Cheetahan AI-based robotics company that has deployed more than 7,000 robots in nearly 1,000 shopping malls in China to recommend relevant brands, stores, products and discounts to customers.
Another robotics company that is getting into advertising is Refraction AIwhich has partnered with the digital advertising platform SKOOP turn its delivery robots into digital billboards.
The growth of outdoor advertising with robots isn’t going to slow down anytime soon, especially since things like billboards are only accessible to large corporations. However, this new way of advertising will allow small, local Peruvian brands to reach larger audiences, achieve higher interactivity rates, and build brand awareness in a completely different way.
Disclosure: This article mentions a client of an Espacio portfolio company.