Lithuania bans all gambling advertising

The Lithuanian government has announced an outright ban on all forms of gambling advertising with effect from July 1.

Approved by a vote in parliament (Seimas), the new amendment to the country’s gambling law will prohibit the promotion of gambling in any form and by means, including not only television and radio, but also special events, test games, promotions, discounts, gits and other incentives.

The government has said the blanket ban is designed to help tackle problem gambling in the country, as well as reduce the appeal of gambling and reduce the amount people spend on gambling.

The ban will apply to both land-based and online gambling markets in Lithuania.

Although the ban will not come into effect until July 1, it is already prohibited in Lithuania to encourage gambling by offering players gifts to play, or to organize games of chance outside approved places. or the website of an authorized operator.

Operators were also already required to post gambling damage warnings in all their advertisements, in accordance with a law that came into effect on July 1 last year.

The decision to ban all gambling advertising in Lithuania comes after an investigation by the country’s Gambling Supervisory Authority in November showed strong support for an outright ban.

Of the 1,001 adults surveyed, 76% said gambling advertising should be reduced, while 52% said it should be banned outright, compared with 22% who said only lottery advertising should be reduced. prohibited.

Just under half of respondents (47%) said they had seen advertisements about gambling.

Last year, operators agreed to stop advertising gambling during the country’s first national lockdown in April for the novel coronavirus (Covid-19) pandemic, following requests from the Lithuanian Association of Gaming Businesses and the National Gambling and Games Business Association.

About Cedric Lloyd

Check Also

BIA cuts local ad revenue outlook for 2022 | Broadcast + Cable

BIA Advisory Services has reduced its forecast for local ad revenue for 2022, but still …