Meta recently released a guide detailing how the Facebook News Feed algorithm works and how it can be used to achieve success.
Learning how to crack the algorithm is something every major or even beginner content creator dreams of; I imagine it’s easy to imagine direct secret paths to success that don’t involve a lot of hard work. However, there is no ultimate shortcut, and everyone needs to put in the work to achieve effective results. Naturally, platforms like Facebook are increasingly interested in having their user base make such an effort, as more creators make the site more profitable. This is why, following such reflection, the social network decided to produce an infographic accompanied by a complete article which breaks down the algorithm of the news feed, what attracts it and what does not. not attract.
First, the article explains what a message is and the types of audiences that are attracted to it. Naturally, factors such as friend lists, location, and topic have a huge influence on how effective any piece of content will be with the community as a whole. Therefore, for starters, it’s important to stay social online to maintain a modicum of success. People who interact with larger groups of accounts will naturally have more audience members to engage with or invite to engage with.
The reach and engagement levels of an individual’s posts are also strongly determined by how well they are shared by the community as a whole; therefore, it is important that the messages appeal to the masses just enough to invite such behavior. Facebook also decides to categorize posts according to whether they are more likely to be shared by an individual’s friends or by the platform’s community as a whole. This is what developers call a connected or unconnected distribution model. The latter will naturally lead to greater numbers, but it will take time and patience to establish such a connection with individuals in general.
The article even links to an entirely separate story from 2021 that specifies how the News Feed decides what to favor and what not. Spoiler alert: this largely depends on the commercial appeal of the release, so maybe save relatively more mature content for other platforms such as Clubhouse (ok, just kidding, let’s not be reckless here ).
Read next: Facebook introduces new Page features to help creators connect and get discovered