Nazara Technologies Limited announced that it has signed a binding terms sheet to acquire a controlling stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti. (Post me) the largest mobile game publishing agency in the Middle East and Turkey. Nazara will invest approx. amount of Rs. 20 Cr for the acquisition of 69.82% of the capital through a primary and secondary transaction through its subsidiary.
Publishme is a full-service game marketing and publishing agency that works closely with game publishers in Turkey and the MENA region. NazaraThe offerings of are already present in India and in emerging and developed global markets such as Africa and North America. With this acquisition, Nazara expands its international presence in the freemium segment. Nazara will aim to develop local execution capabilities covering key growth segments, namely freemium, gamified learning and eSports.
zgÃ¼r Ãzalp, CEO of Publishme says: “We are delighted to join Nazara and lead the company’s foray into the MENA region. The MENA region is one of the fastest growing gaming markets, with an estimated market size of $ 4.8 billion and has over 160 million players in the region (including 100 million mobile players) . Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to drive the growth of the gaming industry in the region. With this, Publishme will become a full-fledged publisher in the MENA region. ”
Said Nazara Founder and Deputy Managing Director, Nitish Mittersain âThe MENA region is a key geographic area for us and this acquisition will help us establish ourselves as a key player in the region. We are delighted to have someone with in-depth regional knowledge and capabilities like ÃzgÃ¼r and his team join. the “Friends of Nazara‘network’
The “Friends of Nazara‘network includes established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to reach scale quickly. These companies include Nodwin Gaming and SportsKeeda in esports. Next Wave Multimedia, developer of the World Cricket Championship (WCC), the world’s largest mobile cricket simulation game and Paper Boat Apps, developers of the popular fun learning app Kiddopia.
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