New York-based company acquires digital advertising startup Stamford

STAMFORD – Digital advertising company MediaCrossing, one of the state’s fastest growing startups in recent years, has been bought out by another company in its industry – but most of its team remain in Connecticut.

With this acquisition, Stamford-based MediaCrossing was integrated into the Managed Services division of Manhattan-headquartered Kubient, which provides cloud-based software for digital advertising.

“Our partnership with Kubient will revolutionize the way advertisers and agencies plan to manage their advertising campaigns,” MediaCrossing founder and CEO Michael Kalman said in an interview. “This will provide our customers with incredible innovation that we can deliver through the ‘pipes’ of our new business. “

As part of the transaction, a 10-person MediaCrossing team joined Kubient, including Kalman, who became the president of Kubient’s agency and brand partnerships. These hires represented the majority of MediaCrossing’s workforce, while a few of its employees were laid off.

Financial terms of the acquisition were not disclosed.

Since its founding in 2012, MediaCrossing has focused on serving mid-market brands and advertising agencies across the country, focused in the live events, pharmaceuticals, higher education, service industries. financial, food and drink and other packaged goods.

“We can still do what we’re good at,” Kalman said. “But now we can do it with a company that is well capitalized and has access to an incredible digital media offering. “

In recent years, MediaCrossing has grown considerably. Among accolades for its expansion, in 2019 it was on the Inc. 5000 list of the nation’s fastest growing private companies, based on three-year revenue growth of 371%.

“MediaCrossing has a vast knowledge and an incredible reputation in the industry of serving successful direct advertiser partnerships, a growing focus for Kubient,” said Paul Robert, Founder, CEO and President of Kubient, in a statement. “Not only does this acquisition provide us with seasoned industry experts, it also gives us direct access to MediaCrossing’s client list.

In light of the acquisition and the rise of remote working, MediaCrossing plans to close by the end of this month the offices it had occupied for nearly five years at 9 W. Broad St., in the outskirts of Stamford town center. But most of its employees are Connecticut residents and plan to stay in the state – including Kalman, who lives with his family in Westport.

“We have no plans to leave Connecticut,” Kalman said. “We love being in Connecticut and we love the lifestyle. “

[email protected]; Twitter: @paulschott

About Cedric Lloyd

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