Pixalate advertising intelligence platform unveils its trust score

Pixalate, a global advertising monitoring and marketing compliance platform, today launched the world’s first Publisher Trust Index, a comprehensive approach to measuring the quality and monthly rankings of mobile and connected television (CTV) applications from the world, designed to bring unprecedented transparency to programmatic. advertising ecosystem.

While traditional ranking systems use a quantitative approach, Pixalate uses proprietary algorithms to measure a range of quality metrics including brand safety, invalid traffic (IVT or ad fraud), programmatic reach, visibility , etc. The Pixalate Top 100 â„¢ ranking covers more than 35 different application categories, including IAB 2.2 taxonomies, in four regions: North America, EMEA, APAC and LATAM.

Publisher Trust Indexes feature over 200 unique Pixalate Top 100 â„¢ rankings for mobile and CTV apps. Top five rated apps on every major app store in North America in April 2021 are:

  • Google Play Store: WeatherBug, Spotify, The Weather Channel, MyFitnessPal and ibis Paint X
  • Apple App store: The Weather Channel, Words with Friends 2, MyFitnessPal, WeatherBug and Spider Solitaire
  • Roku Channel Store: Hulu, fuboTV, Philo, Univision NOW and NewsON
  • Amazon Fire TV Channel Store: Philo, Pluto TV, CNNgo, fuboTV and Sling TV

“Despite their essential role in the digital advertising supply chain and their proximity to end users, publishers are too often overlooked when it comes to mitigating risk and improving the quality of traffic,” said Jalal Nasir, CEO of Pixalate. “Enabling publishers to identify and assess their ad fraud and privacy risks will create a more transparent and reliable programmatic ad supply chain.”

App publishers will have the option of requesting a free “Publisher Diagnostic Report” to gain insightful information and understand how buyers are evaluating their business. The report provides publishers with information to better manage their reputation and improve quality. Once verified as a registered owner of an app, publishers will receive the report detailing the identified risk factors along with suggestions for resolving issues.

Publishers and ad platforms are demanding greater transparency in the programmatic advertising supply chain. Pixalate partners, including Comcast’s XUMO, Criteo, Verizon Media and PubMatic, already understand the benefits of having access to a new industry standard for publisher quality.

“I’ve been in the advertising industry for over 20 years, and the Publisher Confidence Index that Pixalate introduces is going to be a real game-changer,” said Jerrold son, Executive Director, Advertising Operations at XUMO. “As a company focused on maximizing CTV space, we need a resource like this to make sure we’re operating with the highest quality information possible. Many industries have already taken massive steps to increase transparency, and Pixalate is helping to do so with this new offering. “

“Advertising on connected TV and mobile apps is growing, but for buyers to fully seize the potential opportunity, we need to improve access to high-quality and secure inventory for the brand,” said Eric Bozinny. , Senior Director, Market Quality, PubMatic. “Pixalate’s Publisher Confidence Index is an important tool for advertisers looking to expand their CTV or mobile app footprint beyond a handful of familiar names. These rankings will shed light on the broader portfolio of high-end applications that can deliver the programmatic promise of scale and efficiency. “

“Pixalate’s Publisher Confidence Index and its free publisher diagnostic report is a great set of tools to help identify incorrect traffic for mobile app publishers and CTV,” said Francois Zolezzi, Supply quality manager, Criteo. “Understanding the problem is the first step in eliminating it. Pixalate reports bring transparency to ad quality issues, and we’re excited to partner with them. “

“As ad spend on channels like CTV grows by leaps and bounds, advertisers need more transparency in their programmatic purchases,” said Patrick mccormack, Vice President, Global Partnerships at Verizon Media. “At Verizon Media, trust and transparency are paramount, and insights like new CTV ratings and Pixalate’s mobile apps help increase the visibility of the programmatic advertising supply chain.”

Visit pixalate.com/rankings to see the latest ratings of top CTV and mobile apps for free and to see the full reporting methodology, including a full list of metrics analyzed. Pixalate’s data science team is hosting a webinar on Tuesday June 15 at 1 p.m. ET to review the Publisher Confidence Index methodology. To register, visit here.

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