LAKE HAVASU CITY — River City Newspapers, owner of the Kingman Miner, announced that David Robbins is its new vice president of advertising and marketing.
Robbins, 57, joined the Lake Havasu City-based publishing company in 2021 as director of advertising and marketing.
He brings more than 25 years of experience in senior newspaper positions in Raleigh, NC; Macon, Georgia; St. Augustine, Florida; and most recently Midland, Texas, where he was the general manager of four newspapers in West Texas.
In his new role, Robbins will oversee advertising and marketing for seven daily and weekly newspapers and affiliated publications.
River City Newspapers announced last week that it had purchased five new publications, including the Mohave Valley Daily News, Kingman Miner, Wickenburg Sun, Needles Desert Star and Laughlin Times. The company also prints the daily Today’s News-Herald and the weekly Parker Pioneer.
Robbins said his previous experience building multi-market teams will be an asset in his new role leading a group of marketing professionals in the tri-state area. Digital growth will be a key objective for all markets, he said.
“I’m excited for the opportunity to work with these new teams and find ways to leverage our market-dominant audience to help local businesses grow and succeed,” Robbins said. “RCN is now able to deliver the largest audience in the Tristate area to our advertisers across print, digital and trade publications. We will be able to reach advertisers’ customers and potential customers like no other media company in the market. »
River City Newspapers president and publisher Rich Macke said Robbins was the ideal choice to lead the marketing arm of the organization following its recent acquisitions.
“David’s extensive experience and knowledge of advertising and marketing, as well as his leadership qualities, make him the ideal person to lead the advertising division of River City Newspapers,” said Macke. “I am confident that with him in his new role, we will continue to grow successfully in the region and into the future.”
Robbins graduated from Eastern Kentucky University. He has held senior leadership positions including General Manager and Vice President of Advertising at Hearst Corporation, The McClatchy Company and Morris Communications.
Robbins lives in Lake Havasu City with his girlfriend Karrie Singer. Her adult son, Noah Robbins, lives in the Atlanta area.
River City Newspapers is a partnership between Wick Communications of Sierra Vista and Western News&Info of Prescott.