Roku Expands Advertising Business to Canada with OneView Advertising Platform

TORONTO – (COMMERCIAL THREAD) – Roku, Inc. (Nasdaq: ROKU) today announced the expansion of its television advertising offering in Canada with the introduction of the OneView advertising platform. OneView provides a self-service platform for advertisers, leveraging TV identity data from the Roku streaming platform, to manage advertising on streaming TV, desktop and mobile campaigns. Roku signed Matterkind, an affiliate of IPG, as the first Canadian partner of the OneView campaign.

At the end of 2020, 77% of Canadians were streaming content **. In addition, almost half (46%) of Canadian TV broadcasters signed up for a new streaming service in the past 12 months, according to Roku’s 2021 State of Streaming Report in Canada. Canada.

As Canadian households devote more of their entertainment time to streaming TV and move away from traditional TV programming, advertisers are looking for a set of tools to evolve streaming TV advertising. The large-scale movement towards TV streaming has created new opportunities for marketers to reach and engage consumers with the same level of data and information available to digital advertisers.

Marketers and their media buying partners are looking for self-service capabilities to maximize return on advertiser spend by measuring efficiency across all screens with details, penetration, and data richness unavailable through traditional television advertising. OneView, which was designed for TV streaming, integrates the reach, inventory, and capabilities of Roku advertising with Roku’s demand-side platform identity and attribution tools.

“With half of Canadian TV broadcasters regularly using ad-supported streaming channels like The Roku Channel, and millions of people having abandoned traditional TV for TV streaming, there is a great opportunity. for marketers looking to tap into this rich audience, ”says Christina Summers, Regional Sales Manager at Roku.

The Matterkind partnership with OneView allows Roku to work with the agency locally in Canada as an extension of its global agreement in the United States. promoting domestic tourism in the country, and enabled IPG and Matterkind to better reach major domestic travelers such as young families, middle-aged travelers, singles and couples.

“The reality is that the industry is at a critical crossroads. Many marketers still shift a large majority of their budgets to traditional television, where the data is generic at best and the ability to target specific audience segments is lost. Roku is uniquely positioned to help marketers reach their target consumers at scale with the kind of data-rich capabilities and reporting metrics they expect from their digital campaigns. OneView’s first-party capabilities allow marketers to measure and optimize efficiency across all screens to improve ROAS and take advantage of shifting audience preferences towards TV streaming. This is a game-changer for marketers looking to reach consumers on the biggest screen in the home, ”Summers said.

“Matterkind is proud to move its customers’ businesses forward through data and technology innovation and first-to-market testing opportunities, making the OneView launch partnership a natural fit,” said Erin Rahn, Managing Director of Matterkind. “The OneView DSP allows Matterkind to focus on our multi-channel addressable approach using Roku audience data that is sourced ethically and privacy-compliant, all with 100% transparency and control. The platform’s robust offering, such as instant OTT forecasts and more precise targeting to devices and inventory, strongly aligns with key areas of Matterkind and ultimately allows us to deliver better business results. to our customers.

In addition to meeting the needs of marketers and advertisers, OneView’s capabilities also allow Roku content producers to tap into new audience segments and better monetize their existing and often dormant catalogs to expand their reach even further. further away.

OneView offers:

  • Better identity solutions – access more accurate TV audience data through Roku direct consumer relationships
  • Greater reach of the campaign – Roku data can help identify who are heavy subscription video-on-demand (SVOD) viewers for advertisers to target, both on and off Roku on all devices and inventory
  • Exclusive audiences – activate many unique segments based on direct relationships with customers, which leads to deeper insights
  • Instant OTT forecast – calculate the availability of streaming TV ad inventory in seconds to plan campaigns that can be activated on Roku and other streaming TV publishers
  • In-flight attribution tools – optimize the reach, frequency and performance of TV, desktop and mobile streaming campaigns
  • Measured results – measurable demographic delivery or business outcomes such as website visits or mobile app downloads enabling greater performance tracking capability with smart TV

To learn more about OneView, visit

About Roku, Inc.

Roku pioneered TV streaming. We connect users to the streaming content they love, empower content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV ™ models are available in the US and select countries through license agreements with TV brands. Roku is headquartered in San Jose, California, United States

* Source: According to NPD Group Retail Tracking Service, Canada, Smart TV, software service name based on Q1 2021 unit share

** Source: Estimate using MTM data up to fall 2020, as cited by CBC, Media in Canada

About Matterkind

Matterkind connects people to what matters, by connecting brands to the right audiences and people to the right content. We provide brands with a strategic partner to create lifelong customer value through addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver complete and optimal addressable solutions. Our proprietary data and expertise, combined with an audience-driven approach, enables us to drive better business results on behalf of partner agencies and clients. Matterkind is present in more than 70 markets around the world. Learn more at

Forward-looking statements

This press release contains “forward-looking” statements based on our beliefs and assumptions and on information currently available to us. Forward-looking statements include all statements that are not historical fact and can be identified by words such as “anticipate”, “believe”, “continue”, “could”, “conceive”, “estimate”, “‘, “” seek “,” should “,” will “,” would “or similar expressions and the negative aspects of these terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause that our actual results, performance or achievements differ materially from future results, performance or achievements expressed or implied by forward-looking statements. Forward-looking statements represent our beliefs and assumptions only as of the date of this press release. include statements relating to the capabilities, tools, scope and benefits of the OneView advertising platform, as well as those related to changes in s the needs, wants and expenses of advertisers, marketers and content providers; and the features, benefits and scope of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports that Roku, Inc. files with the Securities and Exchange Commission, including our annual report on Form 10-K for the fiscal year ended December 31, 2020, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the Securities and Exchange Commission are posted on Roku’s website and are available free of charge from by Roku.

Roku, Roku TV and OneView are trademarks and / or registered trademarks of Roku, Inc. in the United States.

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