Roku Unveils Better TV Advertising Experience During First In-Person NewFront | Business

SAN JOSE, Calif.–(BUSINESS WIRE)–May 3, 2022–

Roku, Inc. (Nasdaq: ROKU) hosted its first in-person IAB NewFront today at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts in Q1 2022, Roku has unveiled new advertising solutions to create a better TV advertising experience for marketers in the decade. streaming.

For the first time ever in the first quarter of 2022, TV streaming devices surpassed traditional pay TV in weekly reach among adults 18-49 in the United States, according to Nielsen. To help marketers accelerate their transition to TV streaming this Upfront, Roku announced innovation on The Roku Channel, Roku Brand Studio, and OneView.

“Our mission is to create a better TV streaming experience for everyone,” said Alison Levin, Vice President, Ad Revenue & Marketing Solutions, Roku. “Marketers are turning to Roku for data, commerce, and measurement tools they can’t get anywhere else to speed the flow of advertising dollars to TV streaming. This upstream, television starts here.

Highlights of Roku’s NewFront presentation include:

The Roku Channel is the home of free and premium entertainment on the Roku platform, creating a better TV experience. The Roku Channel was one of the top 5 channels on the Roku platform in the US by active account reach and streaming hours engagement in Q1 2022.

Roku has unveiled new Roku Originals with a strong portfolio in Drama & Comedy, Lifestyle, Reality, and Competition. Renewed titles include “Dies Harter”, with Kevin Hart ,Most dangerous game:New York», with David Castañeda and Christoph Waltz, « Children ruin everythingwith Meaghan Rath and Aaron Abrams, and “Chrissy’s Court,” with Chrissy and Pepper Teigen. New titles include “BIZARRE: The story of Al Yankovic”, with Daniel Radcliffe and Evan Rachel Wood “UNDERPANTS,” with Zoe Lister-Jones, “The Great American Pastry Show” with Paul Hollywood and Prue Leith ,“Honest Renovations”, with Jessica Alba and Lizzy Mathis , new lifestyle shows starring Martha Stewart, Emeril Lagasse, Christopher Kimball, and more.

The award-winning Roku Brand Studio creates a better TV storytelling experience for marketers by going beyond the traditional TV spot. Roku announced:

  • “The Short List” in partnership with Reese Witherspoon’s Hello Sunshine, will bring the brands together in 12 short films across four genres – Drama, Comedy, Documentary and Animation – all created by the most promising and diverse new minds in entertainment.
  • “Roku recommends” will return for a second season on The Roku Channel in September. Roku also revealed an exclusive partnership with Variety to share the top 10 Roku searches each month.
  • Weekly shows helping viewers find the best in pop culture streaming (” The Pop-Off “), social media trends (” In case you missed it ”), and fun DIY projects (“ Live and let tinker ”).

OneView, the advertising platform built for TV streaming, is creating a better TV advertising experience for thousands of marketers. Roku announced:

  • Roku has announced a new program for retailers to partner buyable ads with Roku Pay to make it easier to sell products directly from ads on the TV screen.
  • Microsoft Audience Information: An industry-first collaboration with Microsoft to explore the impact of TV advertising – both linear and streaming – on online searches.
  • Recent launches of Dynamic Linear Ads, Roku Ad Watermark, Roku Cleanroom, and an extensive measurement partner program with marketing mix modeling.

Celebrity hosts Maria Menounos and Andrew “Hawk” Hawkins of “Roku recommends” host NewFront from Roku, with special in-person appearances from Daniel Radcliffe, David Castañeda, Meaghan Rath, Aaron Abrams, Chrissy and Pepper Teigen, Kevin O’Connor, Martha Stewart, Emeril Lagasse, Christopher Kimball, Lizzy Mathis, and more.

* America’s #1 TV streaming platform based on streaming hours according to Hypothesis Group, October 2021

Roku pioneered TV streaming. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the United States and select countries through direct retail sales and licensing agreements with service operators. Roku TV™ models are available in the United States and select countries through licensing agreements with OEM TV brands. Roku is headquartered in San Jose, California, USA.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us as of the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that could cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, the timing, availability, and benefits of content on the Roku Channel and the Roku Platform; TV streaming trends; the features and benefits of the OneView advertising platform; and the features, benefits, growth, and reach of The Roku Channel and the Roku Platform. Except as required by law, we undertake no obligation to update publicly these forward-looking statements or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information become available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2022. Copies of the reports filed with the SEC are posted on Roku’s website and are available free of charge from Roku.

Roku is a registered trademark of Roku, Inc. in the United States and other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective owners.



Copyright BusinessWire 2022.

PUBLISHED: 03/05/2022 13:00/DISC: 03/05/2022 13:02

Copyright BusinessWire 2022.

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