Several companies sanctioned for false or misleading advertising

Cosmetics retailer Sephora has been fined 400,000 yuan (US $ 62,695) by city market regulators for false advertising, authorities said Wednesday.

The company was determined to manufacture the effect of Caudalie Premier CRU on Sephora’s online flagship store, according to the Shanghai Administration for Market Regulation.

He claimed that “the cream has a significant effect after just several days of use, which is most evident in improving the jawbone,” which is also unfounded, the administration said.

Caudalie, who helped design the advertising content, was also fined 400,000 yuan.

Their actions violate China’s advertising laws, the administration said.

The administration on Wednesday exposed 10 cases of false advertising.

In another case, IKEA China was fined over 1.7 million yuan.

The Lightbox advertisement posted by the Swedish company in Shanghai metro stations claimed that its GUNRID curtains had an air-purifying effect.

However, the effect could only be achieved under ideal and very specific experimental conditions, and only certain pollutants were targeted according to its report, the administration found.

Also, the real environment in daily life is far from being an experimental situation, making the purification effect impossible in practice, according to the administration.

Function was a deciding factor for consumers when making their purchase, investigators found.

The ads were shown in Shanghai metro stations and on the Xiaohongshu e-commerce platform, totaling 575,000 yuan.

Meanwhile, Freshippo Shanghai was fined 500,000 yuan.

The amount of protein in a rice product sold by the company is well below the national standard which earned it the label “high in protein”, according to the administration.

The company has also promoted the health and medical treatment functions of rice, which also violates advertising regulations, the administration said.

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