When three big Bollywood stars joined the ad for pan masala brand Vimal Elaichi, there was a lot of uproar on social media. Among Ajay Devgn, Shahrukh Khan and Akshay Kumar, netizens have started trolling Akshay Kumar constantly because of his past comments on such advertisements. As a result, he had to apologize. A week later, the Pan Masala brand approached famed KGF superstar Yash for publicity. But the actor refused the offer. The agency that handles sponsorship deals for Yash, Exceed Entertainment, has confirmed the news.
Arjun Banerjee runs talent management agency Exceed Entertainment and he said in a press release, “I remember when we became team members with Yash and his longtime friend and associate Prashant in March 2020, we created an informal group for communication and it was named “the storm is coming”, this is the belief he instilled in us, at a time when no one knew when the filming of KGF2 would end let alone come out and would be a monstrous success.
He further stated, “At this point, as a team, we are only looking at long-term partnerships, whether in the form of strategic investments, endorsements or equity transactions. We recently declined a double-digit multi-crore offer from a pan masala brand and we’re going to be extremely careful who we partner with. Given its pan-Indian appeal, we want to take this opportunity to deliver the right kind of message to its fans and followers and invest our time and sweat with brands that have a conscience, like-minded people and want to play the game. long game. , just like the man himself.
The news came after Akshay Kumar decided to break up with pan masala brand Vimal Elaichi. Akshay Kumar recently promoted what he called Vimal’s cardamom products with Ajay Devgan and Shah Rukh Khan. After which, on social networks, he faced the wrath of fans. Due to the constant loss of trolls, Akshay Kumar decided not to promote the brand and promised to choose the ad thoughtfully in the future.
In his apology message, Akshay Kumar wrote, “I’m sorry. I would like to apologize to you, all my fans and supporters. Your reaction over the past few days has touched me deeply. While I do not condone and endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. In all humility, I step back.
Akshay Kumar is specifically targeted by people to appear in the ad because in the past he criticized others for promoting pan masala brands.