The energy drink market size is expected to reach USD 149,756 million by 2030, registering a CAGR of 8.1%, driven by increasing consumer-facing advertising by manufacturers

Acumen Research and Consulting

Acumen Research and Consulting recently published a report titled “Energy Drinks Market Size, Share, Regional Analysis and Forecast Report, 2022-2030”

BEIJING, July 14. 2022 (GLOBE NEWSWIRE) — The Global energy drink market The size was valued at USD 75,854 million in 2021 and is expected to be worth USD 149,756 million by 2030, growing at a CAGR of 8.1% from 2022 to 2030.

Energy drinks are a kind of carbonated beverages which also encompasses soft drinks, beverage concentrates, sports drinks, ready-to-drink tea, fruit and vegetable juices, and ready-to-drink beverages. According to the researchers, energy drinks, along with multivitamins, are the most popular supplements for teens and young adults in the United States. The vast majority of these drinks are consumed by men between the ages of 18 and 34. This expansion can be attributed to increased wealth, urbanization, and greater awareness of health and wellness. Due to growth in endurance, performance, and alertness, adult and adolescent populations are using energy drinks to enhance their busy and active lifestyles.

An energy drink is a beverage that contains substantial levels of a stimulating compound, usually caffeine, along with nutrients and carbohydrates, such as carnitine or vitamins, and is advertised as a product capable of improving mental efficiency and operational performance. Energy drinks are also another type of soft drink that is either caffeine-free or contains only small amounts of caffeine. A growing body of scientific evidence shows that energy drinks are dangerous to health, especially among adolescents, children and young people. Several studies have shown that energy drinks improve strength and endurance, although there is less evidence that they increase muscle strength or power. Also, although energy drinks can improve attention and response time, they can reduce hand stability.

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Report cover:


energy drink market

Market size 2021

$75,854 million

Market Forecast 2030

$149,756 million

CAGR from 2022 to 2030


Analysis period

2018 – 2030

base year


Forecast data

2022 – 2030

Segments Covered

By type, by product, by packaging, by distribution channel and by geography

Regional scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Profiled Key Companies

Red Bull, Living Essentials LLC, PepsiCo. Inc., Amway, The Coco-Cola Company, Lucozade, AriZona Beverages USA, Monster Energy, Xyience Energy and Taisho Pharmaceutical Co. Ltd.

Report cover

Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulatory Analysis

Scope of customization

10 a.m. free customization and expert advice

Aspects of Global Energy Drinks Market Growth

Rapidly growing urbanization, increasing disposable income, and increasing consumer health awareness are increasing the demand for non-carbonated beverages. Energy drinks are popular with teens because they claim to improve stamina, efficiency, and alertness. At the same time, long and irregular working hours, as well as an increase in the frequency of social occasions, are pushing consumers to consume energy drinks. Additionally, as the number of health-conscious customers grows and consumer knowledge about active lifestyles increases, as does the prevalence of lifestyle-related disorders, health-conscious consumers are opting for nutritious and sugar-free drinks. As advertising and promotion strategies improve, the energy drink market is likely to grow.

Apart from this, changing lifestyles, preferences and tastes along with continuous improvement in quality have all contributed to a growth in the demand for energy drinks. These beverages are one of the fastest growing beverage segments in the world, and they have grown despite huge swings in the consumption of other products throughout the pandemic. Additionally, energy drink ingredients such as caffeine and B vitamins may improve overall physical performance. The popularity of non-carbonated bottled beverages, such as soft drinks, has increased among sports fans. Due to these factors, the consumption of energy drinks market is increasing.

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Growing consumer preference for sugar-free beverages is expected to drive the market

Diabetes is becoming more prevalent, raising consumer awareness of the importance of a balanced diet and an active lifestyle, and increasing demand for sugar-free foods and beverages. Consumers prefer low-sugar, low-calorie, or sugar-free dietary intake in foods and beverages due to growing health concerns and increased efforts to prevent the development of lifestyle-related diseases. Natural sweeteners, including stevia, are preferred in beverages by customers. Companies like PepsiCo Inc. and Coca-Cola have recently pledged to eliminate artificial additives and reduce the amount of sugar in their drinks. Additionally, changing consumer preferences for carbohydrate or low-sugar beverages have prompted beverage manufacturers to develop new products. Clients attempt to avoid sugary drinks to avoid the negative repercussions of excessive sugar consumption. These companies are therefore developing a variety of new items to meet the growing demand for these products.

Market segmentation

The global energy drink market has been segmented by Acumen Research and Consulting on the basis of type, product, packaging, and distribution channel. Based on the type, the market is separated into conventional and organic. Based on product, the market is divided into shots, drinks and mixers. Based on packaging, the market is categorized into cans, bottles, and others. Based on the distribution channel, the market is classified into on-trade and off-trade.

Regional outlook of the global energy drinks market

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa are the regional classification of the global energy drinks market. According to the energy drink market forecast, the Asia-Pacific region will witness the fastest growth in the coming years. Asia-Pacific is expected to witness tremendous growth in the energy drink industry owing to the increase in disposable income. Moreover, changing demographics are likely to propel the rise of the region’s energy drink industry in the years to come. In addition, large companies can strive to establish R&D centers in these countries, which can contribute to the growth of the energy drink market in Asia-Pacific. Moreover, the growing demand for performance enhancers among the younger generations of India at clubs and parties is increasing the usage of energy drinks.

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Energy drink market players

Some of the leading companies in the energy drink market are Red Bull, Living Essentials LLC, PepsiCo. Inc., Amway, The Coco-Cola Company, Lucozade, AriZona Beverages USA, Monster Energy, Xyience Energy and Taisho Pharmaceutical Co. Ltd.

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About Acumen Research and Consulting:

Acumen Research and Consulting is a global provider of information and consulting services in the information technology, investment, telecommunications, manufacturing and consumer technology markets. ARC helps investment communities, IT professionals, and business executives make fact-based decisions about technology purchases and develop business growth strategies to compete in the marketplace . With a team of over 100 analysts and a collective industry experience of over 200 years, Acumen Research and Consulting ensures to provide a combination of industry knowledge with global and national level expertise.

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