The global digital advertising market is expected to grow at a rate of 16%

Global Digital Advertising Market Report 2022: Market Size, Trends and Forecast to 2026

The Business Research Company Global Digital Advertising Market Report 2022: Market Size, Trends and Forecast to 2026

LONDON, GREATER LONDON, United Kingdom, Aug. 19, 2022 / — According to The Business Research Company’s “Digital Advertising Global Market Report 2022”, the digital advertising market share is expected to grow from $178.60 billion in 2021 to $208.00 billion. in 2022 at a compound annual growth rate (CAGR) of 16.5%. The growth of the digital advertising market is mainly due to companies revamping their operations and recovering from the impact of COVID-19, which had previously led to restrictive lockdown measures involving distancing, remote working and the closure of business activities that have resulted in operational challenges. The digital advertising market is expected to reach $354.90 billion in 2026 with a CAGR of 14.3%. Expanding internet user base along with self-service platforms are driving the global digital advertising market.

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Digital Advertising Industry Trends
Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. Nowadays, advertisers have adopted augmented reality in their advertising strategies to improve user experience. For example, in 2021, Snapchat, a pioneer in augmented reality ads, launched a studio to help customers develop augmented reality ads and experiences, as part of an effort to popularize the use of a technology capable of superimposing computer-generated images on a person’s screen. real world perspective. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

Overview of the digital advertising market
The digital advertising market includes sales of advertising services by entities (organizations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertising and promotional activities in digital media. Only goods and services exchanged between entities or sold to final consumers are included.

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TBRC’s 2022 Global Digital Advertising Market Report covers the following information:
Market Size Data
• Forecast period: historical and future
• By region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, United States, South America, Middle East and Africa.
• By country: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom, USA.

Market segmentation
• By platform: mobile advertising (In-APP and mobile web), desktop advertising, digital television, others
• By ad format: digital ad (programmatic and non-programmatic transactions), paid web search, social media, online video, other
• By industry sector: media and entertainment, consumer goods and retail, banking, financial services and insurance, telecommunications IT sector, travel industry, healthcare sector, manufacturing and supply chain, transport and logistics, energy , electricity and utilities, other
• By geography: The global digital advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America holds the largest market share.

Major market players such as Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.
Trends, opportunities, strategies and much more.

The Global Digital Advertising Market Report 2022 is one of the comprehensive reports by The Business Research Company that provides insight into the digital advertising market. Market report analyzes Global Digital Advertising market size, Global Digital Advertising market growth drivers, Global Digital Advertising market segments, Global Digital Advertising market major players, Growth of the Global Digital Advertising Market across all geographies and the revenue and market positioning of competitors in the Global Digital Advertising Market. The digital advertising market analysis allows you to gain insight into opportunities and strategies, as well as identify countries and segments with the highest growth potential.

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About the business research company?
The Business Research Company has published over 3,000 industry reports covering over 3,000 market segments and 60 geographies. The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders. Reports are updated with a detailed analysis of the impact of COVID-19 on various markets.

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