Versus Systems announces strategic partnership with Frias Agency Canadian Stock Exchange: VS.CN

LOS ANGELES, March 5, 2021 (GLOBE NEWSWIRE) – Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) today announced a strategic partnership with an experiential marketing agency in full service, Frias Agency (“Frias”), to power the technology behind interactive experiences for live events and digital activations.

Frias Agency’s clients include iconic beverage brands from Constellation Brands, such as Corona, Cerveza Modelo, Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay and Casa Noble. Frias also works with great athletes like Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions. The Versus partnership with Frias plans to extend the awards to live sporting events from summer 2021 for football, boxing, wrestling and MMA, as well as live music festivals and tours.

“Versus is proud to announce another world-class partner to help us deliver our real-world prizes and awards to a global audience,” said Matthew Pierce, CEO of Versus Systems. “We look forward to working with Frias and their partners to deliver rewards to players and fans at some of the most exciting live events in the world, whether on location, at home or from wherever they are watching. . “

“We are excited to bring the unique experiences that Versus Systems builds to our events,” said Andre Martelly, CEO of Frias. “The combination of Versus technology and our multinational and multiplatform audience will produce mutual benefits for years to come.”

About Frias Agency

The agency was established in 2006 with offices and warehouses across the United States in California, Texas and Florida. Frias specializes in experiential marketing and with vertical integration of controls from manufacturing to activation, reducing lead times and costly markups. We have hosted over 1,200 live events since 2006 and reached millions of people. We partner with our brands with super athletes, such as Canelo Alvarez, and have created several campaign sweepstakes that have resulted in double-digit increases in sales for clients such as Crush. Our partnership with Corona Light and Kenny Chesney has reached over one million consumers with over 50,000 sweepstakes entries and thousands of impressions on the spot. For more information, please visit

About Versus Systems

Versus Systems Inc. has developed an exclusive in-game pricing and promotions engine that enables publishers, developers and creators of games, applications and other interactive media to offer real-world prizes in their content. Players, viewers, and users can choose from the prizes on offer, then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into mobile, console and PC games, as well as media streaming and mobile applications. For more information, please visit or visit the official Versus Systems website Youtube channel.

Investor contact:
Cody Slach and Sean McGowan
Gateway Investor Relations
[email protected]
[email protected]

Disclaimer regarding forward-looking information

This press release contains certain forward-looking information and statements within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as of the date of this press release. Any statement that involves discussions regarding predictions, expectations, beliefs, plans, projections, goals, assumptions, events or future performance (often but not always using expressions such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “planned”, “forecasts”, “estimates”, “believes” or ” intends “or variations of these words and expressions or stating that certain actions, events or results” could “or” could “,” would be “,” could “or” be “supposed to occur or be achieved) are not statements of historical fact and may be forward-looking statements. These forward-looking statements are based on reasonable assumptions and estimates of the management of the company at the time these statements were made. Actual future results may differ materially, as forward-looking statements involve risks, uncertainties and other known and unknown factors that may cause the actual results, performance or achievements of the company to differ materially from all results, performances. or future achievements expressed or implied. forward-looking statements. Although the forward-looking statements contained in this press release are based on what the management of the company believes or believed at the time to be reasonable assumptions, the company cannot assure shareholders that actual results will be consistent with these forward-looking statements. , as there may be other factors that cause results not to be as expected, estimated or expected. Accordingly, readers should not place undue reliance on forward-looking statements and information. There can be no assurance that forward-looking information, or the material factors or assumptions used in developing such forward-looking information, will prove to be correct. The Company assumes no obligation to publicly post revisions to update voluntary forward-looking statements, except as required by applicable law.

About Cedric Lloyd

Check Also

Former Meta and Pinterest executive joins Decentralized Social as COO

Los Angeles, USA, 8 November 2022, Chainwire The seasoned CTO brings deep expertise in business …