LOS ANGELES, March 5, 2021 (GLOBE NEWSWIRE) – Versus Systems Inc. (âVersusâ or the âCompanyâ) (Nasdaq: VS) (FRANKFURT: BMVB) today announced a strategic partnership with an experiential marketing agency in full service, Frias Agency (âFriasâ), to power the technology behind interactive experiences for live events and digital activations.
Frias Agency’s clients include iconic beverage brands from Constellation Brands, such as Corona, Cerveza Modelo, Cerveza Pacifico, Crush, Kim Crawford, Meiomi, Blue Chair Bay and Casa Noble. Frias also works with great athletes like Canelo Alvarez and sports promoters like Matchroom Boxing and Premier Boxing Champions. The Versus partnership with Frias plans to extend the awards to live sporting events from summer 2021 for football, boxing, wrestling and MMA, as well as live music festivals and tours.
âVersus is proud to announce another world-class partner to help us deliver our real-world prizes and awards to a global audience,â said Matthew Pierce, CEO of Versus Systems. âWe look forward to working with Frias and their partners to deliver rewards to players and fans at some of the most exciting live events in the world, whether on location, at home or from wherever they are watching. . “
âWe are excited to bring the unique experiences that Versus Systems builds to our events,â said Andre Martelly, CEO of Frias. âThe combination of Versus technology and our multinational and multiplatform audience will produce mutual benefits for years to come.â
About Frias Agency
The agency was established in 2006 with offices and warehouses across the United States in California, Texas and Florida. Frias specializes in experiential marketing and with vertical integration of controls from manufacturing to activation, reducing lead times and costly markups. We have hosted over 1,200 live events since 2006 and reached millions of people. We partner with our brands with super athletes, such as Canelo Alvarez, and have created several campaign sweepstakes that have resulted in double-digit increases in sales for clients such as Crush. Our partnership with Corona Light and Kenny Chesney has reached over one million consumers with over 50,000 sweepstakes entries and thousands of impressions on the spot. For more information, please visit www.friasagency.com.
About Versus Systems
Versus Systems Inc. has developed an exclusive in-game pricing and promotions engine that enables publishers, developers and creators of games, applications and other interactive media to offer real-world prizes in their content. Players, viewers, and users can choose from the prizes on offer, then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into mobile, console and PC games, as well as media streaming and mobile applications. For more information, please visit www.versussystems.com or visit the official Versus Systems website Youtube channel.
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