Advertisements are essential in all sports. Sponsors are marketed in every stadium and are ubiquitous in every broadcast.
Although often annoying, ads generally do not directly interfere with the viewing experience. However, that wasn’t the case when an ad came to life during Saturday’s game between the Tampa Bay Rays and the Minnesota Twins.
As illustrated by Awful Announcing, the Bally Sports North show promoted Minnesota’s Treasure Island Casino. A pop-up poker chip didn’t seem to work as expected as it covered the strike zone on a home plate appearance and slid across the diamond on a live ball.
At least, one would certainly hope it wasn’t intentional.
The sponsor surely won’t care, as the casino now gains additional exposure for the technical error of the network. Still, it briefly got in the way of the live action and made for some weird television.
The Twins cruised to a 6-5 victory behind a rare Luis Arraez home run. They enter Sunday with a four-game lead in American League Central.